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South Brisbane, AU (June 28, 2024) - This summer, KEVIN.MURPHY is excited to introduce the latest hair color trends with the new line extension to the COLOR.ME collection. Inspired by the "Quiet Luxury" trend, these shades offer smooth, natural looks that are both sophisticated and easy to maintain. As the fashion industry leans towards casual, lived-in styles, KEVIN.MURPHY's new shades are perfect for anyone seeking understated elegance effortlessly.
Legendary Australian Hair Artists Kevin Murphy and Kate Reid explain these trends. Leland Olson, Celebrity Stylist and KEVIN.MURPHY COLOR Master, further elaborates on the Quiet Luxury trend as a focus on embracing natural beauty and understated elegance. Current trending haircare styles that align with this trend include:
Low-Maintenance Hair Colors:
- Embracing natural tones such as rich brunettes, soft blondes, and muted reds.
- The new COLOR.ME shades are perfect for this, providing options like MATTE, ASH.VIOLET, and VIOLET, which enhance natural beauty with minimal upkeep.
Effortless Styles:
- Hairstyles that require minimal styling, such as loose waves, soft curls, and natural straight looks.
- Products that enhance natural texture and shine, promoting healthy and vibrant hair without heavy styling.
Healthy Hair Focus:
- Prioritizing hair health with nourishing treatments and products.
- Using hydrating masks, leave-in conditioners, and scalp treatments to maintain the hair's natural luster and strength.
Subtle Highlights and Lowlights:
- Adding dimension with soft highlights and lowlights that blend seamlessly with the natural hair color.
- Techniques like balayage and babylights that create a sun-kissed effect without looking overly done.
These trends emphasize a return to simplicity and authenticity, aligning perfectly with the Quiet Luxury ethos. These shades neutralize inherent hair brassiness, delivering captivating, minimalistic naturals for all hair depths.
Available for your Hair Stylist to use on you! The six new COLOR.ME EFFORTLESS NATURAL SHADES are available in KEVIN.MURPHY salons globally. These shades are part of our professional services and can be combined with treatments that bond, strengthen, and hydrate your hair. All shades are ammonia and PPD-free, developed with naturally derived ingredients like honey, pomegranate, shea butter, rosehip, coconut oil, and aloe vera for optimal hair health and care.
Find Your Salon: Ready to transform your look with these stunning new shades? Visit [KEVIN.MURPHY Salon Locator] to find a salon near you and book your appointment today!
For interviews and more information, images, or videos please contact:
Bruce Tyndall
Marketing & PR
KEVIN.MURPHY
+1 310 906 9086
btyndall@kevinmurphy.com.au
Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. A combination of advanced skincare science and the very best natural ingredients are adapted to perform in modern luxurious hair care and hair colour. products, bringing the best technologies to clients in salon and at home, while remaining kind to the environment. Creating products with a conscience that are kind to the hair, scalp and to the environment has been our guiding principle from the very beginning. Found in over 20,000 salons, known as a brand driving network of the very best hair artists in the world.Loved by top stylists, celebrities & consumers. We bring the runway to you and your clients.