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South Brisbane, AU (June 27, 2024) - As a regular contributor to Vogue, Kevin became the go-to stylist for the coveted ‘Beach Hair’ look, a distinctive style that carved his niche within the fashion landscape. Kevin’s work has graced the covers of major global publications such as Vogue and Harpers Bazaar. He has directed hair teams for renowned fashion houses worldwide and styled countless high-profile names such as Kylie Minogue and Abbey-Lee Kershaw.
In 2004, the KEVIN.MURPHY brand was born with a range of 7 naturally derived, texture-driven products with the guiding principle of being kind to the hair and to the environment. Today, KEVIN.MURPHY products are sold in over 60 countries, with over 150 products in the portfolio, including multiple colour lines such as KEVIN.MURPHY+COLOR.ME GLOSS and KEVIN.MURPHY+BLONDE.
This year, the brand celebrates 20 years of ‘making waves’ in the industry, and to mark the milestone they are releasing Limited Edition designs of their iconic ANTI.GRAVITY.SPRAY and HAIR.RESORT.SPRAY. The exclusive design represents their continuous evolution as a brand, while staying true to their roots in styling and fashion. With a playful nod to the past, and some of the iconic styles that put them on the map (hello, beachy waves), they’re celebrating a rich history in innovation and style.
“As we enter our 20th anniversary year, I wanted to reintroduce some iconic products that showcase our heritage. I have noticed that there has been a rise in the demand for styling products across all generations and for me that’s where it all began, in the salon and on set. From the outset I wanted KEVIN.MURPHY to be different. I knew the range had to be visually distinct, there seemed little point filling innovative formulas into something that looked too regular and it also had to perform,” says Murphy.
Born from fashion and driven by performance, KEVIN.MURPHY takes inspiration from ancient aromatherapy combined with the high-performance effects of skincare and adapting that to haircare. Designed to be weightless and deliver performance, strength, and longevity. Skincare ingredients and regimens are adapted into modern luxurious hair care.
“Our “skincare for your hair” philosophy first began when I was working on photo shoots in the early 90’s. All the products at the time were really designed for straightened flatter hairstyles. I felt they made the hair heavy and greasy, and you could only use the tiniest bit and only put it on the ends. I really wanted to change the characteristics of the hair, so I needed to be able to put product all through the hair. I began looking at skincare and the way it absorbed, I started mixing body lotion with hair spray, I used toner to thin out my gel to make it dry faster, I began to mix eyeshadow and gel and lotions to make things work quicker and to give the hair an iridescent shine you might recognise. A product that used this idea was HAIR.RESORT, the precursor to HAIR.RESORT SPRAY. It was born from this,” reminisces Murphy.
The new limited edition bottles will be available for purchase from WWW.KEVINMURPHYCOM.AU and at selected salons worldwide from 1st July, 2024.
ABOUTHAIR.RESORT.SPRAY
Treat your hair to a day at the beach with HAIR.RESORT.SPRAY. Defines all hair types. Spray onto damp or dried hair, and you’re good to go.
PRODUCT BENEFITS
- Won’t weigh down the hair
- Non-aerosol beach-hair spray
- Delivers soft, natural-looking hold
- Ideal for fine and longer hair lengths
KEY INGREDIENTS
Aloe Barbadensis Leaf Juice combines with other ingredients to assist in soothing and hydration. Orange and Tangerine peel oil aids in protection against hair stressors while contributing to shine. Amino Acids + Honey support other ingredients to supply a nourishing blend of moisturising ingredients that help to boost softness and shine.
ABOUTANTI.GRAVITY.SPRAY
Defy gravity and go bigger with a burst of ANTI.GRAVITY.SPRAY. Our lightweight, non-aerosol spray imparts a natural shine to the hair and will hold your style in place for longer. Apply ANTI.GRAVITY.SPRAY to dry hair after styling.
PRODUCT BENEFITS
- Non-aerosol spray
- Keeps volume in place
- Weightless formula that won’t weigh the hair down
- Adds oil-free shine
- Ideal for all hair types
KEY INGREDIENTS
Certified Organic Grapefruit Extract Contains high levels of antioxidants to provide protection and resilience. Helping drive beneficial repair and vitality to dry, damaged hair. Brown Sea Kelp Extracts These extracts hold scalp energising properties while helping the hair to look and feel thicker. Resulting in a fuller style that holds. Lavender Oil Highly beneficial to all hair types. Its balancing action is of benefit to both dry and oily hair. It is both soothing and offers aromatherapy benefits. It also helps to improve scalp and hair health and protect against stressors.
ABOUT KEVIN.MURPHY
Born from the same philosophy as skincare, KEVIN.MURPHY has built a lasting reputation as a fashion forward and innovation-driven haircare and colour brand, with high performance formulas that blend the best of science and nature. Always ahead of the curve, we take inspiration from the runway, straight to the salon floor. From a few products developed to meet an unmet need, to now operating in over 60 countries with a global network of salons and stylists.
For more information, please visit our website or contact:
BRUCE TYNDALL
Marketing & PR
KEVIN.MURPHY
+1 310 906 9086
Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. A combination of advanced skincare science and the very best natural ingredients are adapted to perform in modern luxurious hair care and hair colour. products, bringing the best technologies to clients in salon and at home, while remaining kind to the environment. Creating products with a conscience that are kind to the hair, scalp and to the environment has been our guiding principle from the very beginning. Found in over 20,000 salons, known as a brand driving network of the very best hair artists in the world.Loved by top stylists, celebrities & consumers. We bring the runway to you and your clients.