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South Brisbane, AU (June 27, 2024) - In response to the growing demand for high-quality hair oils, KEVIN.MURPHY’s YOUNG.AGAIN TREATMENT OIL remains at the top with its unique, proprietary blend of Certified Organic Immortelle Extract, renowned for its miraculous antioxidant properties.
This powerhouse formulation works synergistically with other potent ingredients to nourish and strengthen hair strands, offering unparalleled protection from thermal heat styling. Immortelle, celebrated for its intense benefits, combines with additional ingredients to enhance strength, hydration, repair, and protection, promoting resilience and softness.
Star of NYFW: KEVIN.MURPHY's Iconic YOUNG.AGAIN OIL Takes Center Stage
At New York Fashion Week, the spotlight shone brightly on KEVIN.MURPHY's YOUNG.AGAIN OIL. This iconic treatment oil, renowned for its transformative benefits, became the go-to product backstage, used by top stylists to create stunning, resilient, and high-shine looks on the runway. Celebrated for its unique blend of Certified Organic Immortelle Extract and other powerful ingredients, YOUNG.AGAIN OIL proved essential in achieving the season's most coveted hair styles, solidifying its status as a must-have in the beauty world. Experience the star power of YOUNG.AGAIN OIL and elevate your hair care routine to runway-ready perfection.
LETTER FROM KEVIN
As time moves on, sometimes we need to look back to move forward.
Here at KEVIN.MURPHY, we look to innovation in skincare and combine it with the best of nature, always working to make our formulas better and looking for new ways of showcasing our products. Holding that mindset, I want to outline why we first made the iconic YOUNG.AGAIN, our leave-in treatment oil. Often called “YOUNG.AGAIN OIL,” it predates the REJUVENATE regimen and is a fine early example of our past TREATMENT STYLING segment, a product that aids and enhances styling while offering treatment properties to improve overall hair condition and encourage scalp health.
Over the years, I have noticed that YOUNG.AGAIN is always on the bestseller list. I wanted to revisit what we say and how we use YOUNG.AGAIN to understand how you and your clients may use it in new and innovative ways. When developing YOUNG.AGAIN, I was inspired to create a product for not only dry, brittle, and damaged hair but something that replenished and nourished all hair types. A weightless yet nutrient-rich treatment oil, the ultimate indulgence for hair to combat both environmental damage, thermal heat damage, and chemical damage too. YOUNG.AGAIN reduces the appearance of dullness and dryness common in the mid-lengths and ends of all hair types.
A product that has reached icon status, YOUNG.AGAIN is enriched with Immortelle, an intensely nourishing skincare hero known for its potent benefits. Working alongside Green Tea Leaf Extract and Safflower Seed Oil, Immortelle can provide ongoing protection from the elements and deeply condition hair to give softening shine and moisture, all while being a thermal heat protection superstar safeguarding hair up to 450°F/230°C.
I created this product to be the ultimate daily indulgence. YOUNG.AGAIN is your secret weapon, working to increase resistance to breakage by up to +1.7x, for stronger hair that looks and feels rejuvenated. As you read through this, you will gain many tips and tricks that allow you to use YOUNG.AGAIN in new and exciting ways, while unpacking many benefits that you may not have realized about this icon of the KEVIN.MURPHY collection.
Key Ingredients for Ultimate Hair Care
- Safflower Seed Oil: Rich in oleic acid, this ingredient acts as a strand lubricant, locking in moisture while nourishing hair to create unparalleled softness and shine.
- Green Tea Leaf Extract: Known for its powerful antioxidants, this extract works within the formula to boost hair elasticity and moisture retention.
Transformative Benefits
The antioxidant-rich blend of YOUNG.AGAIN TREATMENT OIL helps restore and replenish hair, making it a must-have in the growing market for hair oils. This weightless, nutrient-rich treatment, powered by Immortelle, deeply nourishes and conditions, leaving hair softer to the touch. All hair types can benefit from increased elasticity and shine, improving resistance to breakage and strengthening locks by up to 1.7x.
Versatility and Protection
Part of the REJUVENATE line, YOUNG.AGAIN TREATMENT OIL is a versatile addition to any hair care routine. It can be used as a pre-styling moisture-lock step or as the final touch in any regimen. Offering thermal heat protection up to 450°F / 230°C, it is the perfect companion for any KEVIN.MURPHY styling product.
Availability
YOUNG.AGAIN TREATMENT OIL is available worldwide in the signature KEVIN.MURPHY elegant six-sided bottle purple bottle in a 100ml presentation. Online and top salons worldwide.
Discover the Difference
Join the ranks of those who have already fallen in love with YOUNG.AGAIN OIL. Discover your nearest salon at www.kevinmurphy.com.au and elevate your hair care routine with KEVIN.MURPHY's iconic YOUNG.AGAIN OIL.
To Learn More Contact
BRUCE TYNDALL
Marketing & PR
KEVIN.MURPHY
+1 310 906 9086
Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. A combination of advanced skincare science and the very best natural ingredients are adapted to perform in modern luxurious hair care and hair colour. products, bringing the best technologies to clients in salon and at home, while remaining kind to the environment. Creating products with a conscience that are kind to the hair, scalp and to the environment has been our guiding principle from the very beginning. Found in over 20,000 salons, known as a brand driving network of the very best hair artists in the world.Loved by top stylists, celebrities & consumers. We bring the runway to you and your clients.