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Jerome Alexander Cosmetics
Every person deserves to feel beautiful.
Overview
| Founder | Berin Axelrod |
| Industries |
Beauty
Health & Wellness
Lifestyle
|
| Website | https://jeromealexander.com/ |
| Social |
|
About
Inspired by Jerome Alexander's vision, we hold a simple belief: beauty doesn't fade with age; it becomes more unique and timeless in every person. We're founded on the principle that everyone has a natural beauty and charm that grows richer over time. We support the idea that you are uniquely beautiful at every stage of life, encouraging you to acknowledge and embrace your own distinct beauty.
Founding Story
In 1968, the Jerome Alexander Brand was born, initially focusing on selling wigs. This marked the beginning of a remarkable journey in the beauty industry. The following year, Jerome Alexander released his first book, "Instant Beauty with Wash n Wear Wigs," showcasing his expertise and passion for beauty. By 1970, the brand had expanded into cosmetic products, quickly gaining recognition as a top cosmetics brand worldwide. Jerome Alexander's innovative spirit led to the creation of the first line of professional makeup brushes and tools in 1976, followed by the launch of Professional Coloring Sets in 1977. The brand's popularity soared, and by 1979, Jerome Alexander Cosmetics became available in high-end department stores across the United States. This rapid growth and expansion laid the foundation for a beauty empire that would continue to evolve and innovate for decades to come, establishing Jerome Alexander as a visionary in the world of cosmetics and beauty.
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