Sign Up
Brands   /  Beverage   / 


Date Established 01/2018
Founder Morten Sørensen
Headquarters København
Press Contact Sean Goldsmith


ISH offers one of the world’s broadest and most award-winning ranges of non-alcoholic wine, spirits and cocktails that all deliver on the experience we know and love, but with one major difference – no alcohol.

Established in 2018, ISH The Mindful Drinking Company is a Denmark-based company dedicated to providing a range of non-alcoholic wine, spirits, and cocktails for everyone to enjoy. Focused on promoting mindful consumption habits, they offer quality, innovative products like WineISH, RumISH, and GinISH, ensuring a drink to suit every taste. With over 40 international taste awards, ISH is one of the most awarded alcohol-free brands in the market, redefining the possibilities within the world of non-alcoholic alternatives. The company is driven by their mission to create a healthier global alcohol culture, using natural ingredients, plants, and botanicals to develop familiar-flavored drinks that don't compromise on taste or well-being.

Founding Story

ISH was founded in Copenhagen, Denmark in 2018 by Morten Sørensen, who identified the growing trend of mindful drinking and the desire for healthier lifestyle choices. Recognizing that 13 out of the 17 Global Goals were undermined by alcohol, according to a WHO report, Morten decided to create a company that would revolutionize the industry with familiar-flavored, alcohol-free options. Through his vision and strong commitment to social responsibility, ISH has become one of the largest and most award-winning non-alcoholic brands in the world, served in some of the best restaurants and most progressive hotels across the globe. Their journey continues to inspire and raise the bar for what's possible in the world of alcohol-free alternatives.


ISH Mojito
ISH Mojito $4.99
ISH Spritz
ISH Spritz $4.99
ISH Lime Daiquiri
ISH Lime Daiquiri $4.99
ISH G&T $4.99
ISH London Botanical Spirit
ISH London Botanical Spirit $30.99
ISH Caribbean Spiced Spirit
ISH Caribbean Spiced Spirit $30.99
ISH Mexican Agave Spirit
ISH Mexican Agave Spirit $30.99
Château del ISH (Sparkling White)
Château del ISH (Sparkling White) $23.99
Château del ISH Sparkling Rosé
Château del ISH Sparkling Rosé $23.99


The Zero Proof


Loading Related Guides...