MINNEAPOLIS, MN – Illicit Elixirs won Best New Beverage Concept at the 2024 InnoBev Awards, which took place in London on May 15, 2024 at the UK Soft Drinks Conference. The recently launched line of ready-to-drink functional beverages that support the production of dopamine, also came in as a finalist in two other categories, specifically Best Low/No Alcohol Drink and Best New Brand. Organized by the food and drink experts at Zenit…

LAS VEGAS, NV.– Illicit Elixirs is proud to announce a large-scale retail distribution at Walmart. The recently launched line of ready-to-drink functional beverages will be available at approximately 265 brick-and-mortar stores across 41 states. Illicit Elixirs’ inaugural fizzy, flirty and fruit-forward flavors - Let’s Party Peaches, Watermelon Lime Thirst Trap, Late Night Fruity Call, Vegas Debauch-A-Berry - will be available for …

Las Vegas, NV – Illicit Elixirs is enhancing their brand debut by announcing an initial collaboration with actress, director, and entrepreneur, Bella Thorne. The partnership will feature the Bella Thorne Naughty Behavior Citrus Flavor, which will be available in late Spring / early Summer 2024. Created in conjunction with Thorne, the collaboration doubles down on Illicit Elixirs’ approach to bringing the FUN to the functional bever…

Las Vegas, NV – Illicit Elixirs is bringing the FUN to FUNctional with the release of the brand’s inaugural line of fizzy and flirty, ready-to-drink beverages that are designed to support dopamine production. Boasting an initial line up of four fruit-forward flavors, each takes on their own pop-culture identity including Let’s Party Peaches, Watermelon Lime Thirst Trap, Late Night Fruity Call and Vegas Debauch-A-Berry. With a missi…

Las Vegas, NV – Coming off the heels of e-commerce launches with Walmart and Amazon, Illicit Elixirs is proud to announce distribution partnerships throughout the states of Nevada with Summit Spirits & Wine, Tennessee with the Lipman Brothers, Minnesota and Wisconsin with Webb & Gerritsen, as well as the Southern California region with Tenace Incubation Food & Beverage Distribution.

Distribution with all partners will feature the f…