About the Brand
In 1957, when Harry J. Hoenselaar opened the first HoneyBaked Store in Detroit, Michigan, like most great companies, he did so because he believed in an idea, an idea that produced what is regarded today as the world's best ham. Using the highest quality bone-in smoked ham, Harry created a special curing and cooking procedure, bringing out a one-of-a-kind taste that can only be described as perfection.With its sweet, crunchy glaze enhancing the flavor of the bone-in gourmet ham, Harry's patented spiral-slicing process made Honey Baked Ham the easy-to-serve centerpiece, becoming an instant staple at holiday dinners, Easter celebrations and meaningful meals shared and savored by family and friends.All these years later, the Honey Baked Ham Company has stayed within the Hoenselaar family and so has the commitment to make every ham the same way Harry did - one at a time. Along with the unmistakable Honey Baked Ham, that guarantee of satisfaction has grown to include homemade side dishes, classic roasted turkeys, and save-room-for worthy desserts that meet our strict standards.The Honey Baked Ham Company proudly stands behind each and every one of our products and takes pride in serving our customers, whether it's the height of holiday season or just a simple lunch at the cafe.It's that commitment to premium quality that lets us say when you serve The Authentic Honey Baked Ham®, it's always a special occasion.
Signature Products
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Team & Experts
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Tripp McLaughlin stands out as one of Atlanta's top leaders due to his impressive track record and current role as the Chief Marketing Officer at The Honey Baked Ham Company, LLC. With his extensive experience and dedication, he is poised to significantly impact the growth and success of this Atlanta-based brand which boasts over 440 locations nationwide and a thriving direct-to-consumer business.Having previously served as the Global Brand Head for Hilton, Tripp brings a wealth of knowledge and expertise in the hospitality industry to his current position. During his tenure at Hilton, he played a pivotal role in the groundbreaking for Motto by Hilton Atlanta Old Fourth Ward (O4W), a pioneering mixed-use property, demonstrating his ability to contribute significantly to Atlanta's business landscape and economic growth.As the Chief Marketing Officer at The Honey Baked Ham Company, LLC, Tripp McLaughlin is focused on spearheading a new phase of growth and transformation for the brand. He is committed to maintaining the company's legacy of quality and excellence while creating unforgettable experiences that deepen customers' connection to the brand. Tripp holds a Bachelor of Science degree from the University of Virginia and an MBA from Northwestern University's Kellogg School of Management.
Press Coverage
HOODLINE
May 4, 2026
HoneyBaked Ham Sets Sights On Goldsboro In Big Bet On Base Crowd
YAHOO SPORTS
May 2, 2026
“I Will Be Rooting for LeBron Now”: Rockets Star’s Mother Switches Sides After Team’s Loss to Lakers
AOL
Apr 9, 2026
'Pretty devastating': Owners of stores in plaza rebuilding after fire
Local news story about plaza fire; HoneyBaked Ham Company store temporarily closed and suffered major damages.
PARADE MAGAZINE
Apr 4, 2026
I Tried Martha Stewart’s Creamy Deviled Eggs, and They Might Be the Only
PARADE MAGAZINE
Apr 4, 2026
I Tried Martha Stewart's Creamy Deviled Eggs, and They Might Be the Only Recipe You Need
ESQUIRE
Apr 3, 2026
The 8 Best Mattresses, Tested and Reviewed by Esquire Editors
PARADE MAGAZINE
Apr 3, 2026
I Made a Copycat HoneyBaked Ham That Tastes Just Like the Real Thing
EATINGWELL MAGAZINE
Apr 3, 2026
Elizabeth Taylor Loved Serving This 4-Ingredient Appetizer for Easter
EATINGWELL MAGAZINE
Apr 3, 2026
Elizabeth Taylor Loved Serving This 4-Ingredient Appetizer for Easter
PARADE MAGAZINE
Apr 3, 2026
I Made a Copycat HoneyBaked Ham That Tastes Just Like the Real Thing
PARADE MAGAZINE
Apr 2, 2026
Is HoneyBaked Ham Worth It? I Tried It Fresh, Reheated and the Next Day To
PARADE MAGAZINE
Apr 2, 2026
Is HoneyBaked Ham Worth It? I Tried It Fresh, Reheated and the Next Day To
PARADE
Apr 2, 2026
Is HoneyBaked Ham Worth It? I Tried It Fresh,
GOOD HOUSEKEEPING
Mar 24, 2026
The Best Protein Powders for Women—for Muscle Gain, Weight Loss, and More
GOOD HOUSEKEEPING
Mar 24, 2026
The Best Protein Powders for Women—for Muscle Gain, Weight Loss, and More
ORLAND PARK PATCH
Mar 24, 2026
HoneyBaked
NBC CHICAGO
Jan 9, 2026
Happy Birthday! 50+ deals and freebies for January 2026 birthdays
Attention Capricorns and Aquariuses, it's your birthday season.
PARADE MAGAZINE
Jan 5, 2026
Winner
BAKE IT WITH LOVE
Dec 22, 2025
25+ Best Vintage Christmas Recipes to Make For a Retro Holiday Dinner
BAKE IT WITH LOVE
Dec 22, 2025
25+ Best Vintage Christmas Recipes to Make For a Retro Holiday Dinner
BAKE IT WITH LOVE
Dec 22, 2025
25+ Best Vintage Christmas Recipes to Make For a Retro Holiday Dinner
YAHOO HEALTH
Dec 9, 2025
The HoneyBaked Ham Debuts Prime Rib
YAHOO HEALTH
Dec 9, 2025
The HoneyBaked Ham Debuts Prime Rib
YAHOO
Dec 9, 2025
The HoneyBaked Ham Debuts Prime Rib
EAT THIS, NOT THAT!
Dec 5, 2025
7 Mail-Order Prime Ribs Shoppers Say Are the Best
EAT THIS, NOT THAT!
Dec 5, 2025
7 Mail-Order Prime Ribs Shoppers Say Are the Best
PARADE MAGAZINE
Dec 1, 2025
I Tried the Brand New HoneyBaked Prime Rib To See if It's a Holiday Dinner
FOOD & WINE
Dec 1, 2025
This Prime Rib Claims To Be Foolproof — I Had To Find Out for Myself
DELISH
Dec 1, 2025
The Honey Baked Ham Company Adds New Protein To Its Menu For The First
PARADE MAGAZINE
Dec 1, 2025
I Tried the Brand New HoneyBaked Prime Rib To See if It's a Holiday Dinner
DELISH
Dec 1, 2025
The Honey Baked Ham Company Adds New Protein To Its Menu For The First Time In Decades
FOOD & WINE
Dec 1, 2025
This Prime Rib Claims To Be Foolproof — I Had To Find Out for Myself
PARADE MAGAZINE
Dec 1, 2025
I Tried the Brand New HoneyBaked Prime Rib To See if It's a Holiday Dinner Winner
EAT THIS, NOT THAT!
Nov 26, 2025
7 Restaurant Chains With the Best Christmas Ham Worth Taking Home
EAT THIS NOT THAT
Nov 26, 2025
7 Restaurant Chains With the Best Christmas Ham Worth Taking Home
GOOD HOUSEKEEPING
Nov 20, 2025
These Are the Best Places to Order a Premade Thanksgiving Dinner This Year
GOOD HOUSEKEEPING
Nov 20, 2025
These Are the Best Places to Order a Premade Thanksgiving Dinner This Year
FORBES
Aug 23, 2023
HoneyBaked Ham Launching First-Ever College Football Campaign
Honey Baked Ham Company is launching its largest marketing campaign in its 65-year history outside of the holidays: “Gameday is HoneyBaked Day.” Enlisting ESPN hosts Laura Rutledge and Katie George as brand ambassadors, the company will be activating television advertising, digital video, social advertising, in-store and on-site activations and more throughout the fall.
ALLRECIPES
Aug 23, 2023
The Best 2-Ingredient Tailgate Snack According to ESPN Reporter Laura Rutledge
The Tailgate Packs, which launch at HoneyBaked locations and stores on August 23, feature sandwich and slider kits as well as premade sides and desserts that will save you time on gameday. And while Rutledge, a self-proclaimed “slider girl,” loves the new Tailgate Packs for the slider options, she also enjoys using ham in a different kind of tailgating snack: mac and cheese bites.
SPORTS BUSINESS JOURNAL
Aug 23, 2023
Honey Baked Ham launches 'GameDay' campaign
The Honey Baked Ham Company is going all in on college football and the ACC and SEC. The company will invest in its largest non-holiday campaign in its 65-year history, a seven-figure promotion around college football that includes activations on ESPN and a tailgate tour to ACC and SEC football games.
PR NEWSWIRE
Aug 23, 2023
The Honey Baked Ham Company® Gets Into Gameday
The Honey Baked Ham Company® heard from fans across America that they're tired of chips and dip and chicken wings at their tailgate spreads, and want to shake things up this season. Close to 85 percent of sports fans want to see ham at their upcoming tailgates and watch parties. To answer fan demand, HoneyBaked® has launched easy, distinctive, delicious Tailgate Packs featuring Honey Baked Ham's traditional bone-in ham, sliders and sandwiches that come pre-packed and ready to feed your gameday crowd.
AD AGE
Why HoneyBaked Ham Is Leaning Into College Football For Its Biggest Non-Holiday Marketing Effort
The pork purveyor is rolling out a line of Tailgate Packs as it moves beyond holiday marketing
Locations
HoneyBaked Ham Company Headquarters
Alpharetta, GA, Alpharetta
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
Primary press contact
Tripp McLaughlin
CMO
- peri@babbitbodner.com
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