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HoneyBaked Ham Company
HoneyBaked Ham Company

HoneyBaked Ham Company

Celebrate any occasion with The World's Best Ham.

Headquarters

Alpharetta, GA

Industries

Food

About the Brand

In 1957, when Harry J. Hoenselaar opened the first HoneyBaked Store in Detroit, Michigan, like most great companies, he did so because he believed in an idea, an idea that produced what is regarded today as the world's best ham. Using the highest quality bone-in smoked ham, Harry created a special curing and cooking procedure, bringing out a one-of-a-kind taste that can only be described as perfection.With its sweet, crunchy glaze enhancing the flavor of the bone-in gourmet ham, Harry's patented spiral-slicing process made Honey Baked Ham the easy-to-serve centerpiece, becoming an instant staple at holiday dinners, Easter celebrations and meaningful meals shared and savored by family and friends.All these years later, the Honey Baked Ham Company has stayed within the Hoenselaar family and so has the commitment to make every ham the same way Harry did - one at a time. Along with the unmistakable Honey Baked Ham, that guarantee of satisfaction has grown to include homemade side dishes, classic roasted turkeys, and save-room-for worthy desserts that meet our strict standards.The Honey Baked Ham Company proudly stands behind each and every one of our products and takes pride in serving our customers, whether it's the height of holiday season or just a simple lunch at the cafe.It's that commitment to premium quality that lets us say when you serve The Authentic Honey Baked Ham®, it's always a special occasion.

Signature Products

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Team & Experts

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  • Tripp McLaughlin stands out as one of Atlanta's top leaders due to his impressive track record and current role as the Chief Marketing Officer at The Honey Baked Ham Company, LLC. With his extensive experience and dedication, he is poised to significantly impact the growth and success of this Atlanta-based brand which boasts over 440 locations nationwide and a thriving direct-to-consumer business.Having previously served as the Global Brand Head for Hilton, Tripp brings a wealth of knowledge and expertise in the hospitality industry to his current position. During his tenure at Hilton, he played a pivotal role in the groundbreaking for Motto by Hilton Atlanta Old Fourth Ward (O4W), a pioneering mixed-use property, demonstrating his ability to contribute significantly to Atlanta's business landscape and economic growth.As the Chief Marketing Officer at The Honey Baked Ham Company, LLC, Tripp McLaughlin is focused on spearheading a new phase of growth and transformation for the brand. He is committed to maintaining the company's legacy of quality and excellence while creating unforgettable experiences that deepen customers' connection to the brand. Tripp holds a Bachelor of Science degree from the University of Virginia and an MBA from Northwestern University's Kellogg School of Management. 

    Location · Atlanta, GA Since · 2022

Press Coverage

HOODLINE

May 4, 2026

HoneyBaked Ham Sets Sights On Goldsboro In Big Bet On Base Crowd

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YAHOO SPORTS

May 2, 2026

“I Will Be Rooting for LeBron Now”: Rockets Star’s Mother Switches Sides After Team’s Loss to Lakers

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AOL

Apr 9, 2026

'Pretty devastating': Owners of stores in plaza rebuilding after fire

Local news story about plaza fire; HoneyBaked Ham Company store temporarily closed and suffered major damages.
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PARADE MAGAZINE

Apr 4, 2026

I Tried Martha Stewart’s Creamy Deviled Eggs, and They Might Be the Only

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PARADE MAGAZINE

Apr 4, 2026

I Tried Martha Stewart's Creamy Deviled Eggs, and They Might Be the Only Recipe You Need

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ESQUIRE

Apr 3, 2026

The 8 Best Mattresses, Tested and Reviewed by Esquire Editors

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PARADE MAGAZINE

Apr 3, 2026

I Made a Copycat HoneyBaked Ham That Tastes Just Like the Real Thing

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EATINGWELL MAGAZINE

Apr 3, 2026

Elizabeth Taylor Loved Serving This 4-Ingredient Appetizer for Easter

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EATINGWELL MAGAZINE

Apr 3, 2026

Elizabeth Taylor Loved Serving This 4-Ingredient Appetizer for Easter

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PARADE MAGAZINE

Apr 3, 2026

I Made a Copycat HoneyBaked Ham That Tastes Just Like the Real Thing

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PARADE MAGAZINE

Apr 2, 2026

Is HoneyBaked Ham Worth It? I Tried It Fresh, Reheated and the Next Day To

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PARADE MAGAZINE

Apr 2, 2026

Is HoneyBaked Ham Worth It? I Tried It Fresh, Reheated and the Next Day To

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PARADE

Apr 2, 2026

Is HoneyBaked Ham Worth It? I Tried It Fresh,

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GOOD HOUSEKEEPING

Mar 24, 2026

The Best Protein Powders for Women—for Muscle Gain, Weight Loss, and More

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GOOD HOUSEKEEPING

Mar 24, 2026

The Best Protein Powders for Women—for Muscle Gain, Weight Loss, and More

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ORLAND PARK PATCH

Mar 24, 2026

HoneyBaked

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NBC CHICAGO

Jan 9, 2026

Happy Birthday! 50+ deals and freebies for January 2026 birthdays

Attention Capricorns and Aquariuses, it's your birthday season.
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BAKE IT WITH LOVE

Dec 22, 2025

25+ Best Vintage Christmas Recipes to Make For a Retro Holiday Dinner

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BAKE IT WITH LOVE

Dec 22, 2025

25+ Best Vintage Christmas Recipes to Make For a Retro Holiday Dinner

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BAKE IT WITH LOVE

Dec 22, 2025

25+ Best Vintage Christmas Recipes to Make For a Retro Holiday Dinner

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YAHOO HEALTH

Dec 9, 2025

The HoneyBaked Ham Debuts Prime Rib

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YAHOO HEALTH

Dec 9, 2025

The HoneyBaked Ham Debuts Prime Rib

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YAHOO

Dec 9, 2025

The HoneyBaked Ham Debuts Prime Rib

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EAT THIS, NOT THAT!

Dec 5, 2025

7 Mail-Order Prime Ribs Shoppers Say Are the Best

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EAT THIS, NOT THAT!

Dec 5, 2025

7 Mail-Order Prime Ribs Shoppers Say Are the Best

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PARADE MAGAZINE

Dec 1, 2025

I Tried the Brand New HoneyBaked Prime Rib To See if It's a Holiday Dinner

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FOOD & WINE

Dec 1, 2025

This Prime Rib Claims To Be Foolproof — I Had To Find Out for Myself

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DELISH

Dec 1, 2025

The Honey Baked Ham Company Adds New Protein To Its Menu For The First

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PARADE MAGAZINE

Dec 1, 2025

I Tried the Brand New HoneyBaked Prime Rib To See if It's a Holiday Dinner

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DELISH

Dec 1, 2025

The Honey Baked Ham Company Adds New Protein To Its Menu For The First Time In Decades

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FOOD & WINE

Dec 1, 2025

This Prime Rib Claims To Be Foolproof — I Had To Find Out for Myself

Read

PARADE MAGAZINE

Dec 1, 2025

I Tried the Brand New HoneyBaked Prime Rib To See if It's a Holiday Dinner Winner

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EAT THIS, NOT THAT!

Nov 26, 2025

7 Restaurant Chains With the Best Christmas Ham Worth Taking Home

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EAT THIS NOT THAT

Nov 26, 2025

7 Restaurant Chains With the Best Christmas Ham Worth Taking Home

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GOOD HOUSEKEEPING

Nov 20, 2025

These Are the Best Places to Order a Premade Thanksgiving Dinner This Year

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GOOD HOUSEKEEPING

Nov 20, 2025

These Are the Best Places to Order a Premade Thanksgiving Dinner This Year

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FORBES

Aug 23, 2023

HoneyBaked Ham Launching First-Ever College Football Campaign

Honey Baked Ham Company is launching its largest marketing campaign in its 65-year history outside of the holidays: “Gameday is HoneyBaked Day.” Enlisting ESPN hosts Laura Rutledge and Katie George as brand ambassadors, the company will be activating television advertising, digital video, social advertising, in-store and on-site activations and more throughout the fall.
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ALLRECIPES

Aug 23, 2023

The Best 2-Ingredient Tailgate Snack According to ESPN Reporter Laura Rutledge

The Tailgate Packs, which launch at HoneyBaked locations and stores on August 23, feature sandwich and slider kits as well as premade sides and desserts that will save you time on gameday. And while Rutledge, a self-proclaimed “slider girl,” loves the new Tailgate Packs for the slider options, she also enjoys using ham in a different kind of tailgating snack: mac and cheese bites.
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SPORTS BUSINESS JOURNAL

Aug 23, 2023

Honey Baked Ham launches 'GameDay' campaign

The Honey Baked Ham Company is going all in on college football and the ACC and SEC. The company will invest in its largest non-holiday campaign in its 65-year history, a seven-figure promotion around college football that includes activations on ESPN and a tailgate tour to ACC and SEC football games.
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PR NEWSWIRE

Aug 23, 2023

The Honey Baked Ham Company® Gets Into Gameday

The Honey Baked Ham Company® heard from fans across America that they're tired of chips and dip and chicken wings at their tailgate spreads, and want to shake things up this season. Close to 85 percent of sports fans want to see ham at their upcoming tailgates and watch parties. To answer fan demand, HoneyBaked® has launched easy, distinctive, delicious Tailgate Packs featuring Honey Baked Ham's traditional bone-in ham, sliders and sandwiches that come pre-packed and ready to feed your gameday crowd.
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AD AGE

Why HoneyBaked Ham Is Leaning Into College Football For Its Biggest Non-Holiday Marketing Effort

The pork purveyor is rolling out a line of Tailgate Packs as it moves beyond holiday marketing
Read

Locations

HQ

HoneyBaked Ham Company Headquarters

Alpharetta, GA, Alpharetta

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Tripp McLaughlin

Primary press contact

Tripp McLaughlin

CMO

  • peri@babbitbodner.com
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