NEW YORK, NEW YORK (4/19/21) – The direct-to-consumer kitchenware brand Hast has been successful in winning the Red Dot Award: Product Design 2021. The international jury has awarded Hast powder steel knife series the distinction “Red Dot”, indicating the company's dedication to high quality design.

Hast combines minimalistic and function-forward design, with advanced materials and engineering, to create an ergonomic delight that transforms everyday cooking from a chore to daily inspiration. Hast knives are highly praised by seasoned chef’s and culinary experts.

The seamless sleek body with harmonious proportions set Hast apart from traditional knife aesthetics, with the cylinder glass knife block adding the perfect finishing touch to your kitchen counter.

Hast knives are ultra-sharp, thin, light, versatile, and easy-to-maintain, thanks to the patented matrix powder steel and cutting edge engineering. The Hast Edition 8” Chef’s Knife has tested 36% above CATRA’s Excellent Sharpness Standard and 120% above the Excellent Durability Standard – the global benchmark for the best knives around the world.

“The winners of the Red Dot Award: Product Design 2021 were particularly impressive this year. The design of their products is excellent, in terms of both the aesthetic and the functionality. It’s not easy to prevail in such a strong field of competitors and to win over our jury. Consequently, I want to congratulate the laureates very sincerely on their success,” said Professor Dr.Peter Zec, founder and CEO of Red Dot.

About The Red Dot Award:

The Red Dot Award: Product Design dates back as far as 1955 and recognizes the best products for a given year. The roughly 50 jurors were once again true to the motto “In search of good design and innovation” in the 2021 competition. The international panel of experts comprises specialists from a wide variety of sectors. They scrutinized the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity.  

Hast Edition series high performance design knives (set) will be featured in The Red Dot's exhibition, online and in the 2021 yearbook.

From June 22, 2021, Hast Edition Series knives will also be included in the exhibition “Design on Stage” in the Red DotDesign Museum Essen, where all of the award-winning products are showcased. Visitors to the museum can experience the quality of the designs in a space that features contemporary design solutions and historical industrial architecture. The Red Dot Design Yearbook 2021/2022 will be released in August. The publication provides a comprehensive overview of the state of the art and trends in product design.