Greenleaf Gifts

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Overview

Date Established	06/1975
Founder	Bob & Sylvia Caldwell
Industries	Home Lifestyle
Website	https://greenleafgifts.com/
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About

Greenleaf is a beloved name in home fragrance, offering an extensive selection of premium products with fan favorites including Cashmere Kiss, Classic Linen, Hydrangea, and Orange & Honey. The brand is known for creating high-quality, affordable home fragrance solutions that turn ordinary spaces into inviting ones.

Embracing a timeless grandmillennial aesthetic, Greenleaf products feature elegant patterns, classic designs, and traditional sensibilities with contemporary touches. This perfect blend of nostalgic charm and modern appeal has earned Greenleaf a devoted following among those who appreciate enduring style.

Greenleaf's thoughtfully crafted products also make perfect gifts for every occasion—from hostess presents and birthday surprises to holiday celebrations and wedding tokens. With their beautiful packaging and memorable fragrances, Greenleaf gifts create moments of joy for both givers and receivers alike.

Still family-owned, Greenleaf now has third-generation family members working in the business. The company remains committed to its roots, distributing primarily through independent retailers who have been integral to its growth and success.

Beyond fragrance, Greenleaf demonstrates its commitment to making a positive impact through its Greenleaf Cares initiative, where 3% of every purchase goes toward fighting human trafficking.

Founding Story

It all began in 1975 with a kitchen mixer and an entrepreneurial spirit. Bob and Sylvia Caldwell, seeking to complement their seasonal wholesale greenhouse business in Spartanburg, South Carolina, created the first scented envelope sachet in their family kitchen using Sylvia's harvest gold Sunbeam Mixmaster.

This simple innovation launched Greenleaf into the world of home fragrance, building a legacy that would grow beyond anything the founders envisioned. The company developed strong partnerships with independent retailers nationwide, creating a network of loyal relationships that remain central to the brand today.

With three generations of family now involved in the business, Greenleaf continues to honor its humble origins while bringing quality fragrances to homes across the country. The vintage mixer that started it all may be tucked away, but the creativity and care it represents remain at the heart of everything Greenleaf creates.