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Gravel

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Gravel

For the Story

Overview

Date Established 06/2017
Founder Chris Livingston and Lance Williams
Industries
E-commerce & Retail
Website https://www.GravelTravel.com
Social

About

Gravel is a luxury travel brand dedicated to crafting thoughtfully designed, travel-tested gear that enhances every journey. With a focus on creating products that become trusted companions, Gravel believes that travel is more than just the destinations—it's about the stories along the way. Whether it’s savoring new foods, discovering hidden gems, or dealing with the inevitable flat tire, Gravel’s "For the Story" initiative embraces the idea that the best adventures are a blend of the planned and the unexpected, making each trip truly memorable.


Committed to sustainability, Gravel prioritizes eco-friendly practices throughout its business. From using recycled materials and cassava-based plastic alternatives to minimizing packaging waste, the brand takes deliberate steps to reduce its environmental footprint. By fostering close relationships with environmentally friendly factories and its fulfillment center, Gravel ensures that every product is durable and reliable and made with responsibility and care for the planet.

Founding Story

Chris and Lance met in 2017 at a Utah party, where Chris shared his idea to improve how travelers carry toiletries, addressing the common use of ziplock bags or oversized catch-all pouches. After a year of late-night research and design, they launched the Explorer SLIM, "The Best Toiletry Bag for Traveling," on Kickstarter in 2018. Its success led them to move their families to Vietnam to build relationships with top bag manufacturers. Since then, they’ve been dedicated to creating durable, reliable travel products that become trusted companions on every journey.

Products

Double Gated Carabiner | Orange
Double Gated Carabiner | Orange $14.00
Explorer PLUS™ Toiletry Bag - Packing More
Explorer PLUS™ Toiletry Bag - Packing More $79.00
Layover™ XL Travel Blanket - Packable & Puffy | Spruce
Layover™ XL Travel Blanket - Packable & Puffy | Spruce $119.00
Toiletry Bag Zipper Pulls - Amber
Toiletry Bag Zipper Pulls - Amber $9.00
Toiletry Bag Zipper Pulls - Stone
Toiletry Bag Zipper Pulls - Stone $9.00
SET | Duffle Bag, Backpack Straps, & Packing Cubes
SET | Duffle Bag, Backpack Straps, & Packing Cubes $139.00
UltraPak™ MINI Kids Blanket - Packable & Puffy | Quartz
UltraPak™ MINI Kids Blanket - Packable & Puffy | Quartz $49.00
SET | Max, Bottles, & TSA Bag
SET | Max, Bottles, & TSA Bag $108.00
Toiletry Bag Zipper Pulls - Glacier
Toiletry Bag Zipper Pulls - Glacier $9.00
Toiletry Bag Zipper Pulls - Moss
Toiletry Bag Zipper Pulls - Moss $9.00
UltraPak™ Travel Blanket - Packable & Puffy | Plaid
UltraPak™ Travel Blanket - Packable & Puffy | Plaid $89.00
Zipperless Packing Cubes (2-Pack, 1 Medium & 1 Large)
Zipperless Packing Cubes (2-Pack, 1 Medium & 1 Large) $29.00

Team Bios

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Brooke Fisher

CMO

see bio

Storyteller, marketer, reality TV show lover.


Brooke is a proud graduate of Utah Valley University (UVU), where she earned a degree in Communication with a focus on Public Relations and a minor in Digital Media.


If you ask her about her personality, she'll tell you she’s a classic YELLOW, as defined by the "Color Code" personality test. Brooke thrives on fun, positivity, and surrounding herself with like-minded people who share her energetic outlook on life.


Currently, Brooke is the CMO at Gravel, a travel brand based out of Provo, Utah. She manages all thing marketing and any other task that comes her way. For Brooke, it’s not just a job—it’s an adventure!

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