We build the best, toughest rucking gear to equip the rucking revolution — we force multiply through training, Events, and GORUCK Clubs that empower real world communities in service to something greater than themselves.
GORUCK delivers high-quality and durable Ruck Sacks with tailored weight plates to fit securely in specially designed pockets within each product. In addition to the Ruck Sack line, GORUCK offers weighted vests, Sand Bags and Trainers (Kettlebells, Medicine Balls, Jerry Cans and Tombstones), Footwear, Apparel and more.
GORUCK's story is rooted in the vision of its founder, Jason McCarthy, a U.S. Special Forces veteran. After military service, he built a community around values of service, adventure, and resilience. GORUCK has thrived as a brand, fostering an ardent community. From hand-sewn rucksacks to global events, GORUCK provides high-quality gear to support its dedicated community, embodying a way of life that enriches lives through the act of rucking and general fitness.
(Rucking is the action of walking or hiking with added weight to a backpack which originated in military training)
Founding Story
Our Story
In 2008, while I was in Special Forces and Emily was in the CIA, we started GORUCK out of her house in war-torn West Africa. The goal was pretty simple: build a rucksack with life or death quality standards that would thrive in Baghdad and NYC, not to mention Côte d’Ivoire — and show people of all walks of life how to operate smartly and safely in some of the harshest environments in the world (using said rucksack). How to travel, how to train, how to get the most out of a life where adventure calls and tomorrow is never promised.
We didn’t have a business plan and we weren’t willing to compromise on basically anything, so this little project called GORUCK cost us almost everything we had. But sometimes you have to put all your chips on the table and say come what may. What we found (with no time to spare) was a like-minded community of people who proudly proclaim that the easy life is not for us.
When you’ve survived the things that we have, and your inspiration in life becomes normal people doing extraordinary things, what you realize is that you don’t owe less — you owe more. Service is a way of life and that’s our northern star and we’re grateful to the community for the support. We would not exist without you — nor would we want to. So thank you.
We build the best, toughest rucking gear to equip the rucking revolution — we force multiply through training, Events, and GORUCK Clubs that empower real world communities in service to something greater than themselves.
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