GFO (Gordon Family Outfitters) was founded on multiple personal and societal principles by its Founder, Eliezer Gordon, after entering the "Fashion world" as a fan. "I quickly realized the messaging I was seeing wasn't the kind that positively impacts our populous (which is a hard task to follow year after year through design), from demeaning jokes to fully disregarding the growth individuals need to stay cognitive of their lifestyle choices. I wanted to see a brand with net-positive messaging at the forefront that could still be styled and eyed as "Fashion" but, on a deeper level, offering a conversation about what it takes to be/become a vibrant part of your society." This brand is for the student, the construction worker, and the teacher, and we look forward to seeing its impact on streetwear culture first.