About the Brand
About
At Goodness Lover, we believe that a healthy gut is the foundation for a vibrant and energized life. Founded by husband and wife team and gut health advocates, Sarah Otto (nutritionist) and Matt Potts, our mission is to help you unlock the power of your gut microbiome and achieve your healthiest self.We collaborate with world-renowned doctors and educators to create our masterclasses and products, ensuring that the information we provide is accurate, up-to-date, and backed by science. Our approach is simple yet powerful: by addressing the root cause of health issues, we empower you to unlock your inner goodness and achieve lasting, transformative results.
Founding Story
We strive to provide the tools people need to become an active participant in their own wellbeing.
Everything we offer is rooted in education – using science-backed research, sustainable practices, and the incredible healing power of nature.
Years ago, our co-founders, Sarah Otto and Matt Potts, struggled with their health – Sarah with autoimmune and depression and Matt with anxiety.
After years without any resolutions (yet a medicine cabinet filled with prescriptions), they discovered that every one of their symptoms stemmed from one unlikely place: the gut microbiome.
Realizing that millions of people around the world are likewise unaware of how critical gut health is, Goodness Lover was created with one mission in mind: To make good health accessible to everyone, everywhere.
To date, over a million conscious health seekers have joined our Goodness Lover community – and become part of our mission.
Signature Products
Tap a product to view details and request a sample.
Microbiome Course
Classes
Premium Fulvic Minerals
Supplements
Starter Gut Repair Program
Vitamins + Supplements
Supercharged Turmeric
Supplements
Synbiotic Complete
Supplements
The Gut-Immune Solution
Classes
The Inflammation Solution Course
Classes
The Natural Solution
Classes
Ultimate Gut Repair Kit
Supplements
Team & Experts
Tap a name to read the full bio.
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As a nutritionist, I've always been fascinated by the connection between what we eat and how we feel. But it wasn't until I faced my own health struggles that I truly understood the transformative power of gut health. Through my journey to overcome my crippling fatigue and autoimmune issues, I discovered that a healthy microbiome is the key to unlocking our body's natural ability to thrive.That's why I founded Goodness Lover—to share this life-changing knowledge with others and provide them with the tools and resources they need to discover the goodness within themselves.We believe that everyone deserves to feel their best, and that starts from the inside out. Join us on this journey to revolutionise your health and well-being, one gut-friendly choice at a time.SARAH OTTOCO-FOUNDER, NUTRITIONIST
Press Coverage
OUI SPEAK FASHION
May 27, 2026
The Global Summer Travel Edit: Pack Like an Editor
YAHOO
Apr 16, 2026
Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use
These practical, time-saving, and feel-good finds help streamline daily routines and add a little more calm, comfort, and just plain joy to busy days.
YAHOO CREATORS
Apr 16, 2026
Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use
YAHOO HEALTH
Jan 21, 2026
7 best turmeric supplements for 2026, tested and reviewed by a dietitian
YAHOO HEALTH
Jan 21, 2026
7 best turmeric supplements for 2026, tested and reviewed by a dietitian
YAHOO HEALTH
Jan 21, 2026
7 best turmeric supplements for 2026, tested and reviewed by a dietitian
BEST LIFE
Dec 30, 2025
7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life
BEST LIFE
Dec 30, 2025
7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life
BEST LIFE
Dec 30, 2025
7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life
GIZMODO
Oct 29, 2025
Price Yet With Extra Code Savings
BEST LIFE
Oct 29, 2025
3 Best Vitamins to Take for Longevity, According to Doctors — Best Life
YAHOO CREATORS
Aug 16, 2025
relief
YAHOO CREATORS
Aug 16, 2025
relief
YAHOO CREATORS
Aug 16, 2025
relief
VACATIONER
Aug 16, 2025
Kick Your Jetlag with These Powerful Products
TREND HUNTER
Jul 25, 2025
Comprehensive Gut Repair Kits
TREND HUNTER
Jul 25, 2025
Comprehensive Gut Repair Kits
TREND HUNTER
Jul 25, 2025
Comprehensive Gut Repair Kits
TREND HUNTER
Jul 25, 2025
Comprehensive Gut Repair Kits
THE SPRUCE
Jul 17, 2025
The 6 Best Bamboo Sheets Our Editors Can't Live Without
THE SPRUCE
Jul 17, 2025
The 6 Best Bamboo Sheets Our Editors Can't Live Without
THE SPRUCE
Jul 17, 2025
The 6 Best Bamboo Sheets Our Editors Can't Live Without
YAHOO HEALTH
Jun 30, 2025
The best turmeric curcumin supplement for 2025
Yahoo! Life reviews the top turmeric supplements of the year, lauding Goodness Lover's Supercharged Turmeric's aroma and third-party testing.
BEST LIFE
Jun 4, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New
BEST LIFE
Jun 4, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New
BEST LIFE
Jun 4, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New
BEST LIFE
Jun 4, 2025
Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes,
BEST LIFE
Apr 27, 2025
Doctors Share the Top 4 Health Benefits of Cod Liver Oil—And 3 Risks to Know
Fish oil is one of the most popular supplements in America, boasting a booming, $1 billion business each year, according to Harvard Health Publishing. Cod liver oil is one particular type of fish oil that comes from the liver of cod fish and is high in healthy, polyunsaturated fats known as omega-3s and omega-6s, as well as in vitamins A and D. It's become especially trendy in recent months, but you may want to learn more about this supplement before buying a bottle.
POSH LIFESTYLE AND BEAUTY BLOG
Apr 11, 2025
Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog
POSH LIFESTYLE AND BEAUTY BLOG
Apr 11, 2025
Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog
POSH LIFESTYLE AND BEAUTY BLOG
Apr 11, 2025
Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog
POSH LIFESTYLE AND BEAUTY BLOG
Apr 11, 2025
Spring Travel Shopping Guide —
SHEFINDS
Apr 4, 2025
I Can't Wait To Try These Brand-New, Clinically-Proven Health Supplements (They Really Work)!
A competitive runner reviews Goodness Lover's supplement line.
TREND HUNTER
Jan 12, 2025
Goodness Lover Boasts Premium Fulvic Minerals
TrendHunter explains the benefits of Goodness Lover's Premium Fulvic Mineral Supplement.
TREND HUNTER
Jan 12, 2025
Goodness Lover Boasts the Better Gut Prebiotic Fiber Plus
TrendHunter explains the benefits of Goodness Lover's Better Gut Prebiotic Fiber Plus supplement.
BEAUTY NEWS NYC OFFICIAL
Dec 19, 2024
SATURN and The Great Let Go
BeautyNewsNYC calls Goodness Lover's Ashwaganda the RX for Saturn in Sagittarius—astrology lovers, listen up!
BEAUTY NEWS NYC OFFICIAL
Dec 16, 2024
From Self-Care to Energy Boosting: 6 Wellness Must-Haves
BeautyNewsNYC dubs Gooodness Lover's Digest & Debloat Pro as one of its wellness must-haves this winter.
BEAUTY NEWS NYC OFFICIAL
Dec 11, 2024
Goodness Lover’s Digest & Debloat PRO Is A Beautifully Crafted Gut Solution
Author Sophia Calderone gives her rave review of Goodness Lover's Digest & Debloat Pro.
BEST LIFE
Dec 6, 2024
9 Amazing Health Benefits of Eating Beans, According to Dietitians
Goodness Lover cofounder and nutritionist Sarah Otto shares her reasons why people should include these tasty legumes in their meals.
WOMAN'S WORLD
Nov 26, 2024
Gift Ideas for Women Over 50: Exceptional Gifts for Older Women
Finding gifts for everyone on your holiday to-do list can feel like an overwhelming task. You might really feel the pressure to find the perfect gift if you’re looking for gifts for women over 50!
KRON4
Nov 21, 2024
Curated Gifts for Everyone This Holiday
Dawn McCarthy, host of the Dawn's Corner segment, is calling Goodness Lover's Gut Restore Kit a must-buy for the holiday season.
WOMAN'S WORLD
Nov 13, 2024
Gift Ideas for Women Over 50: Exceptional Gifts for Older Women
Women's World magazine listed Goodness Lover's Gut Restore Kit as one of its must-have gifts for women over 50 this year.
BEST LIFE
Oct 3, 2024
5 Surprising Benefits of Taking an Omega-3 Supplement, According to a Nutritionist
Goodness Lover co-founder and nutritionist Sarah Otto reveals the health benefits of adding omega-3s to your daily routine.
BEST LIFE
Oct 3, 2024
8 "Healthy" Foods That Are Actually Ultra-Processed
Goodness Lover co-founder and nutritionist Sarah Otto reveals which supposedly healthy foods could be detrimental to your health goals and overall wellbeing.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
SO
Primary press contact
Sarah Otto
Co-Founder, Nutritionist
- sarahcrow@goodnesslover.com
- Replies within 24 hours