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Goodness Lover
Goodness Lover

Goodness Lover

Made by Nature. Backed By Science.

Founded

2019

Industries

Beauty E-commerce & Retail Fitness Food Health & Wellness Lifestyle Retail

Affiliates

Impact Radius ShareASale Skimlinks Awin

About the Brand

About

At Goodness Lover, we believe that a healthy gut is the foundation for a vibrant and energized life. Founded by husband and wife team and gut health advocates, Sarah Otto (nutritionist) and Matt Potts, our mission is to help you unlock the power of your gut microbiome and achieve your healthiest self.We collaborate with world-renowned doctors and educators to create our masterclasses and products, ensuring that the information we provide is accurate, up-to-date, and backed by science. Our approach is simple yet powerful: by addressing the root cause of health issues, we empower you to unlock your inner goodness and achieve lasting, transformative results.

Founding Story

We strive to provide the tools people need to become an active participant in their own wellbeing. 

Everything we offer is rooted in education – using science-backed research, sustainable practices, and the incredible healing power of nature.

Years ago, our co-founders, Sarah Otto and Matt Potts, struggled with their health – Sarah with autoimmune and depression and Matt with anxiety. 

After years without any resolutions (yet a medicine cabinet filled with prescriptions), they discovered that every one of their symptoms stemmed from one unlikely place: the gut microbiome.

Realizing that millions of people around the world are likewise unaware of how critical gut health is, Goodness Lover was created with one mission in mind: To make good health accessible to everyone, everywhere.

To date, over a million conscious health seekers have joined our Goodness Lover community – and become part of our mission.

Signature Products

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Team & Experts

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  • As a nutritionist, I've always been fascinated by the connection between what we eat and how we feel. But it wasn't until I faced my own health struggles that I truly understood the transformative power of gut health. Through my journey to overcome my crippling fatigue and autoimmune issues, I discovered that a healthy microbiome is the key to unlocking our body's natural ability to thrive.That's why I founded Goodness Lover—to share this life-changing knowledge with others and provide them with the tools and resources they need to discover the goodness within themselves.We believe that everyone deserves to feel their best, and that starts from the inside out. Join us on this journey to revolutionise your health and well-being, one gut-friendly choice at a time.SARAH OTTOCO-FOUNDER, NUTRITIONIST

    Location · Australia

Press Coverage

OUI SPEAK FASHION

May 27, 2026

The Global Summer Travel Edit: Pack Like an Editor

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YAHOO

Apr 16, 2026

Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use

These practical, time-saving, and feel-good finds help streamline daily routines and add a little more calm, comfort, and just plain joy to busy days.
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YAHOO CREATORS

Apr 16, 2026

Mother's Day gifts that make moms' lives easier: 10 thoughtful upgrades she'll actually use

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YAHOO HEALTH

Jan 21, 2026

7 best turmeric supplements for 2026, tested and reviewed by a dietitian

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YAHOO HEALTH

Jan 21, 2026

7 best turmeric supplements for 2026, tested and reviewed by a dietitian

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YAHOO HEALTH

Jan 21, 2026

7 best turmeric supplements for 2026, tested and reviewed by a dietitian

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BEST LIFE

Dec 30, 2025

7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life

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BEST LIFE

Dec 30, 2025

7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life

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BEST LIFE

Dec 30, 2025

7 Best Anti-Inflammatory Supplements, Doctors Say — Best Life

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GIZMODO

Oct 29, 2025

Price Yet With Extra Code Savings

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BEST LIFE

Oct 29, 2025

3 Best Vitamins to Take for Longevity, According to Doctors — Best Life

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VACATIONER

Aug 16, 2025

Kick Your Jetlag with These Powerful Products

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TREND HUNTER

Jul 25, 2025

Comprehensive Gut Repair Kits

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TREND HUNTER

Jul 25, 2025

Comprehensive Gut Repair Kits

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TREND HUNTER

Jul 25, 2025

Comprehensive Gut Repair Kits

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TREND HUNTER

Jul 25, 2025

Comprehensive Gut Repair Kits

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THE SPRUCE

Jul 17, 2025

The 6 Best Bamboo Sheets Our Editors Can't Live Without

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THE SPRUCE

Jul 17, 2025

The 6 Best Bamboo Sheets Our Editors Can't Live Without

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THE SPRUCE

Jul 17, 2025

The 6 Best Bamboo Sheets Our Editors Can't Live Without

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YAHOO HEALTH

Jun 30, 2025

The best turmeric curcumin supplement for 2025

Yahoo! Life reviews the top turmeric supplements of the year, lauding Goodness Lover's Supercharged Turmeric's aroma and third-party testing.
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BEST LIFE

Jun 4, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New

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BEST LIFE

Jun 4, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New

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BEST LIFE

Jun 4, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes, New

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BEST LIFE

Jun 4, 2025

Eating These 2 Beans Slashes Your Risk of Heart Disease and Diabetes,

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BEST LIFE

Apr 27, 2025

Doctors Share the Top 4 Health Benefits of Cod Liver Oil—And 3 Risks to Know

Fish oil is one of the most popular supplements in America, boasting a booming, $1 billion business each year, according to Harvard Health Publishing. Cod liver oil is one particular type of fish oil that comes from the liver of cod fish and is high in healthy, polyunsaturated fats known as omega-3s and omega-6s, as well as in vitamins A and D. It's become especially trendy in recent months, but you may want to learn more about this supplement before buying a bottle.
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POSH LIFESTYLE AND BEAUTY BLOG

Apr 11, 2025

Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog

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POSH LIFESTYLE AND BEAUTY BLOG

Apr 11, 2025

Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog

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POSH LIFESTYLE AND BEAUTY BLOG

Apr 11, 2025

Spring Travel Shopping Guide — Posh Lifestyle & Beauty Blog

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POSH LIFESTYLE AND BEAUTY BLOG

Apr 11, 2025

Spring Travel Shopping Guide —

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SHEFINDS

Apr 4, 2025

I Can't Wait To Try These Brand-New, Clinically-Proven Health Supplements (They Really Work)!

A competitive runner reviews Goodness Lover's supplement line.
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TREND HUNTER

Jan 12, 2025

Goodness Lover Boasts Premium Fulvic Minerals

TrendHunter explains the benefits of Goodness Lover's Premium Fulvic Mineral Supplement.
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TREND HUNTER

Jan 12, 2025

Goodness Lover Boasts the Better Gut Prebiotic Fiber Plus

TrendHunter explains the benefits of Goodness Lover's Better Gut Prebiotic Fiber Plus supplement.
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BEAUTY NEWS NYC OFFICIAL

Dec 19, 2024

SATURN and The Great Let Go

BeautyNewsNYC calls Goodness Lover's Ashwaganda the RX for Saturn in Sagittarius—astrology lovers, listen up!
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BEAUTY NEWS NYC OFFICIAL

Dec 16, 2024

From Self-Care to Energy Boosting: 6 Wellness Must-Haves

BeautyNewsNYC dubs Gooodness Lover's Digest & Debloat Pro as one of its wellness must-haves this winter.
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BEAUTY NEWS NYC OFFICIAL

Dec 11, 2024

Goodness Lover’s Digest & Debloat PRO Is A Beautifully Crafted Gut Solution

Author Sophia Calderone gives her rave review of Goodness Lover's Digest & Debloat Pro.
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BEST LIFE

Dec 6, 2024

9 Amazing Health Benefits of Eating Beans, According to Dietitians

Goodness Lover cofounder and nutritionist Sarah Otto shares her reasons why people should include these tasty legumes in their meals.
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WOMAN'S WORLD

Nov 26, 2024

Gift Ideas for Women Over 50: Exceptional Gifts for Older Women

Finding gifts for everyone on your holiday to-do list can feel like an overwhelming task. You might really feel the pressure to find the perfect gift if you’re looking for gifts for women over 50!
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KRON4

Nov 21, 2024

Curated Gifts for Everyone This Holiday

Dawn McCarthy, host of the Dawn's Corner segment, is calling Goodness Lover's Gut Restore Kit a must-buy for the holiday season.
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WOMAN'S WORLD

Nov 13, 2024

Gift Ideas for Women Over 50: Exceptional Gifts for Older Women

Women's World magazine listed Goodness Lover's Gut Restore Kit as one of its must-have gifts for women over 50 this year.
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BEST LIFE

Oct 3, 2024

5 Surprising Benefits of Taking an Omega-3 Supplement, According to a Nutritionist

Goodness Lover co-founder and nutritionist Sarah Otto reveals the health benefits of adding omega-3s to your daily routine.
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BEST LIFE

Oct 3, 2024

8 "Healthy" Foods That Are Actually Ultra-Processed

Goodness Lover co-founder and nutritionist Sarah Otto reveals which supposedly healthy foods could be detrimental to your health goals and overall wellbeing.
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Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Sarah Otto

Primary press contact

Sarah Otto

Co-Founder, Nutritionist

  • sarahcrow@goodnesslover.com
  • Replies within 24 hours