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New York City — Back when bras were still called brassieres, Glamorise Foundations Inc. closed the
undergarment sizing gap by offering curvy women bra sizes they couldn’t find anywhere else.
Glamorise opened its doors in New York’s garment district in 1921 with an in-house sewing studio that is
still in operation today (one of NYC’s last remaining of its kind). The studio remains a hub where
industry-leading bra designers create high-performing products based on curvy women’s needs and fit
model testing until each size fits perfectly.
“For over 100 years, we’ve remained committed to crafting the best-fitting bras for curvy women,” said
Glamorise Chief Marketing Officer Angela Martin-Fehr. “We don’t believe in cutting corners and test each
and every product on women of all sizes to achieve the perfect fit. Every woman deserves a perfect-fitting
bra.”
While other bra and clothing makers are attempting to answer the call for size inclusivity, Glamorise has
pioneered curvy bra designs in 120+ sizes with band sizes 30-58 and cups B-K for decades. Glamorise
offers more sizes than any other bra company and is the oldest and largest size-inclusive bra company in
the U.S.
“We have focused solely on the plus-size consumer since our founding, well before size inclusivity
became a buzzword. Curvy women were the focus of our business then and still are today,” Martin-Fehr
said.
Glamorise maintains a customer-centric operation with sizing guides, free shipping, free exchanges and
free returns. Glamorise bras have hundreds of thousands of reviews, most of which are four stars and
above, including some of the most reviewed full-figured bras on Amazon: the No-Bounce Camisole Sports
Bra and the WonderWire Front-Closure Bra. Incredibly, one of the company’s best-selling bra designs is
one from 1970 that hasn’t gone out of style and continues supporting generations of women.
Closing the size gap
Glamorise is a plus-size bra and sports bra brand designing comfortable, supportive bras for curvy women in more sizes than any other company (130+ sizes). Glamorise believes women of all shapes and cup sizes deserve a bra that doesn't just fit well enough, but fits to a T — or in this case, an B to a K — without digging, slipping, pulling or poking. Glamorise designs and perfects bra styles at its New York City sewing studio using fit model feedback, rigorous testing, correcting and refitting until every size fits as it should.