Glamorise, a leading size-inclusive U.S. bra company, is expanding its give-back initiative to help women and girls access quality bras while also addressing sustainability and textile waste concerns.

The 102-year-old NYC-based bra company recently added two new charity recipients: Massachusets-based nonprofit Dignity Matters and I Support The Girls, a nationwide organization, to extend the donation program’s reach. Glamorise has donated more than $3 million in bras since the initiative launched with its first partner, the Undies Project, in 2017.

“The impact of a bra donation goes far beyond the physical item,” said Glamorise CEO Jon Pundyk. “For individuals experiencing homelessness or hard times, access to clean and properly fitting bras is crucial to their health, well-being, and self-esteem. We are proud to be working with these organizations.”

Bra give-back benefits:

• Meeting the need: Bras are often the most requested and least donated item.
• No-waste return policy: Glamorise offers a free no-questions-asked return policy—even if the bra is worn and washed. Returned bras are sanitized and given to those in need.
• Reduce textile waste: Nationwide data shows about 30 percent of all online purchases are returned and, in 2020, about 2.9 million tons of returns ended up in U.S. landfills. The Glamorise donation program, initiated in 2017, helps avoid landfills and meets an important need.

About Glamorise:

Glamorise is a 102-year-old bra company based in NYC that specializes in designs for curvy women. The company makes more sizes than any other bra brand: 130+ sizes (bands 30-58, cups B-K).