Glamorise has always offered a no questions asked returns policy. But it wasn’t until about five years ago Glamorise implemented an earth-friendly solution for returns. In 2017, Glamorise teamed up with the Undies Project, a nonprofit based in Connecticut that provides undergarments to people in need. Glamorise, which designs bras exclusively for curvy women, remains the nonprofit’s largest donor.

By the end of 2022, the 102-year-old size-inclusive bra company donated more than $3 million in bras to women in need. Most of the product has been tried-on and returned, but is otherwise perfect.

“The Undies Project has turned a problem into a total positive,” said Glamorise CEO Jon Pundyk. “The Undies Project can distribute these bras to their partner charities, and Glamorise has found a great use for its returned bras.”

Glamorise addresses three major issues with this endeavor:

• Textile waste is diverted from landfills: Nationwide data shows about 30 percent of all online purchases are returned, and in 2020, about 2.9 million tons of returns ended up in U.S. landfills.
• Free bras are given to women who need them: Bras are expensive and are often the most needed and least donated item.
• Glamorise customers can try bras risk-free to ensure the perfect fit: Glamorise accepts returns even if bras are worn and washed.