NEW YORK, NY (May 5th, 2024) —  American bra maker, Glamorise, is celebrating the hardest working item in a woman’s wardrobe with a timeless, trusted and iconic print: denim.

Embodying the brand’s heritage of craftsmanship and reliability, the new denim print is available in two of Glamorise’s most beloved styles: the everyday Front-Closure WonderWire Bra and No Bounce Elite Camisole Sports Bra in sizes up to 50H.  (These bras have…

NEW YORK, NY -- In keeping with Glamorise’s customer-centric legacy, the 103-year-old bra company has introduced its most targeted collection of plus-size bras to date, designed using insights gained from newly launched consumer research and years of Glamorise proprietary fit panel data.

Glamorise Foundations Inc. unveiled three new bra styles that took years of development and iteration after fitting each size on women at the compa…

Glamorise, a leading size-inclusive U.S. bra company, is expanding its give-back initiative to help women and girls access quality bras while also addressing sustainability and textile waste concerns.

The 102-year-old NYC-based bra company recently added two new charity recipients: Massachusets-based nonprofit Dignity Matters and I Support The Girls, a nationwide organization, to extend the donation program’s reach. Glamorise has do…

Glamorise just launched a new, spring color in its longest-running best-selling style: the Glamorise Original MagicLift Support bra (patented in 1970).

The Original Glamorise MagicLift bra—now available in Glacier—has a criss-cross design that lifts, shapes, and supports all without a wire. The retro design is one that women—especially curvy women—adore with more than 23,000 Amazon reviews averaging 4+ stars. The bra comes in a wide…

Glamorise, the 102-year-old size-inclusive bra company based in NYC, is offering the best-performing, size-inclusive sports bra for pickleball players of all shapes.

After over 100 years of innovation and expertise in creating bras for curvy women, Glamorise comes full circle from inventing the FreeSwing Tennis Bra in 1975 (the world's first sports bra) to designing the perfect bra for the nation's fastest-growing sport—pickleball.

T…

Glamorise has always offered a no questions asked returns policy. But it wasn’t until about five years ago Glamorise implemented an earth-friendly solution for returns. In 2017, Glamorise teamed up with the Undies Project, a nonprofit based in Connecticut that provides undergarments to people in need. Glamorise, which designs bras exclusively for curvy women, remains the nonprofit’s largest donor.

By the end of 2022, the 102-year-ol…

New York City — Glamorise Foundations Inc. just launched a line of bralettes designed specifically for curvy women with all of the comfort, style, and lace anyone would expect in the traditional bra's lighter, loungier counterpart. Bralettes are nothing new for the intimates industry, however, the Glamorise bralette collections were developed with unmatched attention to detail.

"Creating a bralette for a curvy woman takes a lot of s…

New York City — Back when bras were still called brassieres, Glamorise Foundations Inc. closed the

undergarment sizing gap by offering curvy women bra sizes they couldn’t find anywhere else.

Glamorise opened its doors in New York’s garment district in 1921 with an in-house sewing studio that is

still in operation today (one of NYC’s last remaining of its kind). The studio remains a hub where

industry-leading bra designers create high-p…