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Date Established 07/2022
Founder Tom Arrix
Headquarters Austin
Health & Wellness
Press Contact Molly Morey


Get Joy is on a mission to improve the lives of families through pet health & nutrition.

Founding Story

Tom founded Get Joy in 2018, shortly after his Golden Retriever, Cooper, became ill with Lymphoma. Tom realized that, as nutritional wellness became a key component for humans, far too many dogs were stuck eating kibble and other highly processed foods. That’s when he decided to drive a shift in dogs’ nutritional paradigm.

After consulting with veterinarians and vet nutritionists, Tom discovered -- and prioritized -- three wellness pillars of dogs’ health: Nutrition, genetics, and environment. At Get Joy, our focus is on the most important and controllable pillar: Nutrition. This commitment was born out of an ingrained passion to make a difference in our dogs’ lives.

Tom credits Dr. Kendra Pope, company advisor, with helping him understand the healing principles that are possible through nutrition. Dr. Pope moved quickly to aid Cooper with fresh ingredients and without additives or preservatives -- only the ingredients that would best drive wellness and prevention. Farm-to-table became farm-to-bowl.

Thanks to his new nutritional regimen, Cooper lived for another 20 months. That meant 20 extra months with Tom’s family and, while losing a great friend is always hard, the lessons learned are now being put into practice at Get Joy.

Team Bios

Tom Arrix is CEO and founder of Get Joy, the makers of vet-developed meals and treats. (

As a board-certified veterinary oncologist, Dr. Pope knows the challenges pet owners face when their beloved companion is given a challenging diagnosis. Through the treatment of patients with difficult diseases, she is able to help owners navigate through diagnoses, symptoms, and side effects of treatment. She is one of only a handful of veterinary oncologists in the United States also extensively trained in holistic modalities such as acupuncture, herbal medicine, and intravenous nutrient therapies, which provides her with additional tools to utilize towards the best possible outcome, and quality of life, for every patient.




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