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Generation Love

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Generation Love

Women empowering women through fashion since 2008.

Overview

Founder Roni Hirshberg & Audrey Bressa
Industries
E-commerce & Retail
Marketing & Advertising
Fashion
Website https://generationloveclothing.com/
Social

About

Generation Love was born out of a fierce desire to create clothes that make women feel unapologetically powerful and confident in their skin.

Generation Love seeks to create beautifully bold and on-trend pieces that are comfortable and wearable yet have the ability to make us feel instantly pretty, powerful, and transformed.

We draw inspiration from French chic style adding a touch of New York edge combined to create a collection of elevated essentials that make getting dressed the easiest decision of the day.

Bold, tasteful, and sophisticated-that’s how we feel when we wear Generation Love. Clothes that immediately give us the confidence to focus on what’s truly important to us: living life fully with the ones we love.

Founding Story

Our story is about love. It’s a feeling that rises inside you, takes hold and drives you to do crazy things.

The year was 2008. We were living and working in New York City, feeding off its contagious energy. The pace was fast, and we were working 24/7. In the few hours we had to ourselves, we were always dreaming—dreaming of how someday, we’d become business partners and create a meaningful business that fulfilled us creatively yet gave us the freedom to build our lives on our own terms. Then, the financial crisis hit NYC.

The time was uncertain; but we never felt more clarity. We were supposed to feel scared. We weren't.

The mood was dark yet somehow the uncertainty around us only strengthened our commitment to Building something together that would grow, thrive, and infuse positivity into an otherwise challenging time. We were never afraid of hard work. We were never intimidated by a challenge. We always wanted more!

We were both passionate about fashion. We wanted to create clothes that made us feel as good on the outside as we felt on the inside. We wanted our lives and work to explode with color. We wanted something that was ours, but that we could share with everyone around us.

Generation Love was born—a modern contemporary women’s fashion collection full of beautiful, thoughtfully crafted pieces that are simple and wearable yet have the power to make a woman feel Instantly pretty, powerful and transformed.

Love is positive. It can’t be contained. It’s an overflowing of desire and passion that yearns to break free and gives you the confidence to take on the world.

Who doesn’t want love?

Love. Life. Fashion.

Products

CYPRESS CARDIGAN
CYPRESS CARDIGAN $345.00
Reyes Crepe Jacket
Reyes Crepe Jacket $365.00
Daphne Crepe Skirt
Daphne Crepe Skirt $225.00
RENIA SWEATER
RENIA SWEATER $225.00
Dania Vegan Leather Shift Dress
Dania Vegan Leather Shift Dress $415.00
Nellie Crepe Pants
Nellie Crepe Pants $275.00
Emilio Crepe Blazer
Emilio Crepe Blazer $415.00
Tula Crepe Pants
Tula Crepe Pants $275.00
Susanna Crepe Vest
Susanna Crepe Vest $315.00
Kairi Lace Wrap Blouse
Kairi Lace Wrap Blouse $235.00
Maison Blouse
Maison Blouse $285.00
Anisa Lace Poplin Combo Shirt
Anisa Lace Poplin Combo Shirt $265.00
Yoko Lace Top
Yoko Lace Top $195.00
Arianna Lace Vestier
Arianna Lace Vestier $265.00
Genevieve Lace Cami Top
Genevieve Lace Cami Top $138.00
Genevieve Lace Cami Top
Genevieve Lace Cami Top $138.00
Daphne Crepe Skirt
Daphne Crepe Skirt $225.00
Pamela Lace Combo Shirt
Pamela Lace Combo Shirt $265.00
Adalyn Vegan Leather Bomber
Adalyn Vegan Leather Bomber $385.00
Katina Vegan Leather Bermuda Shorts
Katina Vegan Leather Bermuda Shorts $265.00
Pacey Sweater Tank
Pacey Sweater Tank $225.00
Adriana Crepe Jacket
Adriana Crepe Jacket $365.00
Adriana Crepe Jacket
Adriana Crepe Jacket $364.99
Aimee Windowpane Tweed Blazer
Aimee Windowpane Tweed Blazer $415.00
Cosita Vegan Suede Moto Jacket
Cosita Vegan Suede Moto Jacket $485.00
Brunella Sheen Denim Dress
Brunella Sheen Denim Dress $415.00
Mina Lace Shirt
Mina Lace Shirt $215.00
Pamela Lace Combo Shirt
Pamela Lace Combo Shirt $265.00
Betsy Buttoned Tweed Blazer
Betsy Buttoned Tweed Blazer $445.00
Avanna Floral Wrap Blouse
Avanna Floral Wrap Blouse $265.00
Laurie Lace Combo Tank
Laurie Lace Combo Tank $195.00
Elizabella Dress
Elizabella Dress $295.00
Nellie Crepe Pants
Nellie Crepe Pants $275.00
Raquel Sheen Denim Pants
Raquel Sheen Denim Pants $106.00
Delia Combo Cami
Delia Combo Cami $165.00
Kairi Lace Wrap Blouse
Kairi Lace Wrap Blouse $235.00
Mina Lace Shirt
Mina Lace Shirt $215.00
Renata Cardigan
Renata Cardigan $275.00
Anne Lace Dress
Anne Lace Dress $385.00
Renae Crystal Hoodie
Renae Crystal Hoodie $198.00
Brenna Lace Combo Pants
Brenna Lace Combo Pants $325.00
Lavonne Chain Vegan Leather Shorts
Lavonne Chain Vegan Leather Shorts $265.00
Eliza Lace Blazer
Eliza Lace Blazer $445.00
Petina Sweater Dress
Petina Sweater Dress $385.00
Maison Blouse
Maison Blouse $285.00
Vanna Pearl Trench Coat
Vanna Pearl Trench Coat $595.00
Stella Vegan Suede Skirt
Stella Vegan Suede Skirt $285.00
Sia Floral Blouse
Sia Floral Blouse $235.00
Staria Denim Pants
Staria Denim Pants $325.00
Petina Sweater Dress
Petina Sweater Dress $385.00
Delia Combo Cami
Delia Combo Cami $165.00
Eliza Tweed Blazer
Eliza Tweed Blazer $445.00
Dania Vegan Leather Shift Dress
Dania Vegan Leather Shift Dress $415.00
Anne Lace Dress
Anne Lace Dress $385.00
Elda Chain Sweater
Elda Chain Sweater $265.00
Tula Crepe Pants
Tula Crepe Pants $275.00
Faith Solid Top
Faith Solid Top $135.00
Lavonne Chain Vegan Leather Shorts
Lavonne Chain Vegan Leather Shorts $265.00
Michelle Pinstripe Poplin Shirt
Michelle Pinstripe Poplin Shirt $265.00
Cosita Sheen Denim Moto Jacket
Cosita Sheen Denim Moto Jacket $425.00
Romano Blouse
Romano Blouse $235.00
MINA LACE SHIRT
MINA LACE SHIRT $215.00
Pacey Sweater Tank
Pacey Sweater Tank $225.00
Selah Crepe Moto Jacket
Selah Crepe Moto Jacket $465.00
Macoy Poplin Combo Top
Macoy Poplin Combo Top $195.00
Pax Lace Top
Pax Lace Top $195.00
Mara Sheen Denim Jacket
Mara Sheen Denim Jacket $385.00
Emilio Crepe Blazer
Emilio Crepe Blazer $415.00
Tula Crepe Pants
Tula Crepe Pants $275.00
Divina Vegan Leather Skirt
Divina Vegan Leather Skirt $295.00
Eliza Lace Blazer
Eliza Lace Blazer $445.00
Brando Vegan Leather Bomber
Brando Vegan Leather Bomber $395.00
Kaline Floral Romper
Kaline Floral Romper $325.00
Patricia Tweed Jacket
Patricia Tweed Jacket $395.00
Carolyn Crystal Denim Pants
Carolyn Crystal Denim Pants $275.00
Camilo Crepe Jumpsuit
Camilo Crepe Jumpsuit $395.00
Marcella Floral Maxi Dress
Marcella Floral Maxi Dress $365.00
Gigi Lace Bodysuit
Gigi Lace Bodysuit $165.00
Lainey Tweed Jacket
Lainey Tweed Jacket $535.00
Arcadia Windowpane Tweed Skirt
Arcadia Windowpane Tweed Skirt $285.00
Jinny Tweed Skirt
Jinny Tweed Skirt $275.00
Marisa Crepe Pants
Marisa Crepe Pants $325.00
Ressie Pearl Mesh Combo Top
Ressie Pearl Mesh Combo Top $165.00
Anisa Lace Poplin Combo Shirt
Anisa Lace Poplin Combo Shirt $265.00
Cyndi Lace Top
Cyndi Lace Top $225.00
Nellie Crepe Pants
Nellie Crepe Pants $275.00
Cypress Cardigan
Cypress Cardigan $345.00
Andie Sweater Tank
Andie Sweater Tank $185.00
Jemmy Chain Vegan Leather Jacket
Jemmy Chain Vegan Leather Jacket $495.00
Romano Blouse
Romano Blouse $235.00
Stephen Sheen Denim Snap Pants
Stephen Sheen Denim Snap Pants $298.00
Stefanio Sweater
Stefanio Sweater $195.00
Maverick Windowpane Tweed Blazer
Maverick Windowpane Tweed Blazer $425.00
Daphne Crepe Skirt
Daphne Crepe Skirt $225.00
Venturi Lace Combo Blazer
Venturi Lace Combo Blazer $465.00
Arianna Lace Vestier
Arianna Lace Vestier $265.00
Viviana Sweater
Viviana Sweater $275.00
Renata Cardigan
Renata Cardigan $275.00
Laurie Lace Combo Tank
Laurie Lace Combo Tank $195.00
Ruel Crystal Sweatpants
Ruel Crystal Sweatpants $198.00
Daphne Crepe Skirt
Daphne Crepe Skirt $225.00
Camilo Crepe Jumpsuit
Camilo Crepe Jumpsuit $395.00
Minny Rib Bodysuit
Minny Rib Bodysuit $195.00
Viviana Sweater
Viviana Sweater $275.00
Selah Crepe Moto Jacket
Selah Crepe Moto Jacket $465.00
Tula Crepe Pants
Tula Crepe Pants $275.00
Stefanio Sweater
Stefanio Sweater $195.00
Selah Crepe Moto Jacket
Selah Crepe Moto Jacket $465.00
Fiorella Vegan Suede Jacket
Fiorella Vegan Suede Jacket $475.00

Team Bios

GL 2597.jpg

Roni Hirshberg

Co-Founder

see bio

Our story is about love. It’s a feeling that rises inside you, takes hold and drives you to do crazy things.

The year was 2008. We were living and working in New York City, feeding off its contagious energy. The pace was fast, and we were working 24/7. In the few hours we had to ourselves, we were always dreaming—dreaming of how someday, we’d become business partners and create a meaningful business that fulfilled us creatively yet gave us the freedom to build our lives on our own terms. Then, the financial crisis hit NYC.

The time was uncertain; but we never felt more clarity. We were supposed to feel scared. We weren't.

The mood was dark yet somehow the uncertainty around us only strengthened our commitment to Building something together that would grow, thrive, and infuse positivity into an otherwise challenging time. We were never afraid of hard work. We were never intimidated by a challenge. We always wanted more!

We were both passionate about fashion. We wanted to create clothes that made us feel as good on the outside as we felt on the inside. We wanted our lives and work to explode with color. We wanted something that was ours, but that we could share with everyone around us.

Generation Love was born—a modern contemporary women’s fashion collection full of beautiful, thoughtfully crafted pieces that are simple and wearable yet have the power to make a woman feel Instantly pretty, powerful and transformed.

Love is positive. It can’t be contained. It’s an overflowing of desire and passion that yearns to break free and gives you the confidence to take on the world.

Who doesn’t want love?

Love. Life. Fashion.

Retailers

Bloomingdale's
Saks Fifth Avenue
Revolve
Neiman Marcus

Affiliates

ShareASale
LTK

Press

Press Releases

Deals / Promos - Mar 08, 2025 Generation Love Hosts "MAKE IT YOURS" Custom Embroidery Event for International Women’s Day
Deals / Promos - Feb 10, 2025 Generation Love Celebrates Valentine’s Day with the “Giving Love” Campaign
New Launch - Jan 21, 2025 Generation Love Launches Spring 2025 Collection
All Press Releases

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