New York, NY (April 10, 2024) — Full Circle Home, a champion in sustainable home care, proudly announces its new “Clean Ocean” line - cleaning tools made from 100% repurposed fishing nets, celebrating exceptional design, functionality, and eco-friendliness at just $3.99 on average.

Pioneering the way in eco-friendly cleaning solutions, Full Circle Home, a certified B Corporation, introduces their “Clean Ocean” line, showcasing an affordable range of cleaning tools crafted from recycled fishing nets. Averaging $3.99 retail, this groundbreaking collection encapsulates Full Circle’s ethos of accessibility and sustainability.

“It's a real milestone for us to offer these sustainably made tools at such an accessible price,” expressed CEO Tal Chitayat. Not only aesthetically pleasing, the “Clean Ocean” line has proven its superior design and functionality in blind consumer tests.

The 2024 IHA Global Innovation Awards noted the line’s commitment to design and eco-innovation, naming it a finalist for Product Design Excellence. The collection, including a bottle brush, dish brush, grout/detail brush, netted scrubber, and scrub brush, holds firm to affordability, with most items priced at under $3.99 and only the mini brush and dustpan set at $7.99. Chitayat commented, “We recognized the need to create something that aligned with our customers' expectations without compromising on quality or ethics, even amidst recent economic challenges."

Discover the full “Clean Ocean” series and Full Circle's approach to sustainability in home care at www.fullcirclehome.com.

- The “Clean Ocean” cleaning tool line includes a variety of brushes and scrubbers all under $3.99, excluding the mini brush and dustpan combo at $7.99.

- Products are made entirely from 100% recycled fishing nets.

- Recognized by the IHA Global Innovation Awards as a finalist for Excellence in Product Design.

- Consumers in blind tests preferred these tools over competitors for design, with continued favorability when price points were revealed.

About Full Circle Brands:

Since its inception in 2009, Full Circle has been at the forefront of producing sustainable home care products that are as elegantly designed as they are environmentally responsible. Their commitment to innovation and sustainability has led to a broad range of products that champion a greener, cleaner lifestyle. As a certified B Corporation, Full Circle sets the bar for home care brands as they help consumers embrace a more earth-friendly way of living. Their diverse product lineup includes solutions for cleaning, composting, water filtration, laundry, and storage. The Full Circle Brands family includes Full Circle Home, Soma Water, and For Good, all dedicated to ethical and sustainable business practices. For more information on their products and mission, visit fullcirclehome.com, drinksoma.com, and byforgood.com.