For Wellness is a functional foods powerhouse on a mission to turn daily habits into lifelong health. Each product is separated by the function it performs, splitting the range into performance, focus, hydration, and recovery. Whether it's a delicious brownie bite that helps you stay on task or powder that transforms your coffee into a health-boosting elixir, the team at For Wellness has carefully selected the supercharged ingredients needed to take your diet to the next level.
Founding Story
We're Phil Mickelson and Dave Phillips, close friends and For Wellness co-founders.
Let’s get one thing straight: we never meant to start a company. In fact, we kept some of our favorite products to ourselves for years before realizing they could help others.
It started back in 2010, when Phil woke up days out from playing the US Open in agony, and unable to move. As a champion golfer, his entire future and everything he’d worked for was thrown into jeopardy.
When he was officially diagnosed with psoriatic arthritis, his doctor told him to drink more coffee to combat his joint inflammation. Phil didn’t like the taste of coffee, and he didn’t like the jittery feeling it gave him playing golf, so he asked me – a long-time coffee aficionado and performance expert – if we could find a solution.
After extensive research and testing in my kitchen, we came up with The Good Stuff. Phil would bring it with him to tournaments and add it to his coffee, and after a few years, we decided to share it with you.
We founded For Wellness, and have gone on to develop a stellar line-up of performance-boosting products based on our own experience, research, and privileged position on the front line of elite sports.
Where passion meets experience, you get Dave Phillips. A leader of the golfing world and a visionary thinker, Dave is devoted to helping others better themselves. This has manifested in Dave's two key areas of expertise: golf and coffee.
A performance coach of almost 30 years (including 2023 Masters champion Jon Rahm), Dave Phillips co-founded the Titleist Performance Institute, the industry's largest golf, health, and fitness organization. You might have seen him on the Golf Channel, writing for Men's Health, Sports Illustrated, Golf Magazine, or in Golf Magazine's Top 100 teachers in America.
As a performance professional, Dave has a front-row seat to the ingredients and products fuelling elite athletes, and through For Wellness, he delivers that knowledge straight to consumers. Dave is the mastermind behind The Good Stuff, which was not only the catalyst for Phil Mickelson's historic comeback to professional golf but also the very foundation of For Wellness.
Ask Dave about coffee, functional nutrition, and his grand plans for the future of For Wellness.
