FitVine isn't just a wine. It's a revolution, a fun and audacious answer to the call of all of you who want to raise a glass without sacrificing your hard-earned gains at the gym. Sugar? Nah, don't need it. Sulfites and tannins? Keep 'em low like your last set of reps. Flavor? Oh, it's there alright, strutting its stuff like a runway model at a vino fashion show. FitVine has no unnecessary ingredients. At FitVine they believe less is more except when it comes to great taste! FitVine also believes you should know what’s in each glass of wine you drink—from sugar content to calories and everything in between so you can make the best choice for you.
Founding Story
In 2015, two friends, Tom Beaton and Mark Warren, who adored wine, but weren't exactly sommeliers, had a brainwave. They saw a gap in market for wines that could jive with active, vibrant lives like yours. So, armed with an entrepreneurial spirit and a thirst for fun, they birthed FitVine.
Blaire is Vice President of Marketing at O’Neill Vintners & Distillers, where she is focused on driving growth across a dynamic portfolio of wine brands designed to appeal to a diverse range of consumers. Throughout her 20-year global career in marketing at Diageo, PepsiCo, American Express and O’Neill Vintners & Distillers, Blaire has gained significant experience in understanding how to build powerful and distinct brand propositions, deliver on consumer needs and build meaningful connections with consumers throughout their purchase journey. Blaire earned her BA from Stanford University and MBA from the Kellogg School of Management at Northwestern University. She has her WSET Level III certification in wine and is an avid traveler, swimmer, dog mom and foodie. Originally from Toronto, Blaire is now based in San Francisco, CA.
Jamie is a Brand Manager at O’Neill Vintners & Distillers, focused on two of the most innovative and exciting brands in the portfolio, Rabble and FitVine. She leads everything from strategy and planning to activation and partnerships, specifically focusing on the Rock ‘n’ Roll Running Series, Life Time, run clubs and more, with the ultimate goal of making FitVine a true lifestyle brand that people love beyond the wine in the bottle. Jamie graduated with a marketing degree from the University of Southern California, and has since gained her WSET Level II certification in wine. She is a lover of all things travel and food, and is a professional soccer referee, working in the top leagues across the US.
Jeff O’Neill is a wine and spirits industry veteran, entrepreneur and CEO of family-owned and operated O’Neill Vintners & Distillers, a certified B Corporation. O’Neill’s commitment to sustainability translates across all aspects of the business, from encouraging sustainable winegrowing, to operating the county’s largest worm-powered wastewater treatment system, to testing the effects of regenerative farming in Paso Robles. All of this while producing high-quality, consumer-driven wines at scale. As a leader in environmental stewardship for over 20 years, Jeff is deeply committed to building a better and more sustainable future for the wine business and was recognized as Wine Enthusiast’s Person of the Year in 2022.
Steven isn't your average winemaker, he's the mastermind behind wines that practically wink at your taste buds while giving a high-five to your active lifestyle. Armed with a degree in Enology from Cal State Fresno, he's like a mad scientist crafting flavors that'll make your taste buds do the tango. Steven's also about quality control that's tighter than your bike shorts after leg day. From picking high-quality California grapes to turning them into the nectar of the gods (aka wine), he's a perfectionist who doesn't mess around. Oh, and did we mention that Steven's a fitness freak too? He's not just about swirling glasses – he's also all about the swirl of the running track and the clank of weights. Whether he's pounding the pavement or perfecting his deadlift, this guy knows that balance isn't just a fancy wine term.
