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Dusted
Make better popcorn
Overview
Date Established | 09/2023 |
Founder | Rianna Lettini |
Industries |
E-commerce & Retail
Entrepreneurship
Food
|
Website | https://dusted.shop/ |
Social |
About
Dusted is an online marketplace based in Brooklyn, NY, reimagining home popcorn for modern tastes. Founded on the philosophy of finding joy in life’s small moments, Dusted caters to those seeking novelty and adventure through food. The marketplace offers thoughtfully curated seasonings, kernels, and popcorn essentials, with a focus on unique, off-the-beaten-path flavors for topping popcorn.
While other popcorn brands and gift sets often stick to traditional flavors commonly found in grocery stores, or pre-flavored, single-serve packs that limit personal creativity, Dusted stands apart. It’s the only brand offering a modern, curated approach to popcorn, allowing for flexibility and personalization.
Committed to supporting small businesses, Dusted sources all products from artisan, small-batch, and culturally authentic producers, amplifying their brand stories alongside its own. Dusted never settles for “good enough,” maintaining high standards for quality, functionality, and strong principles—in its partners and itself.
Key products include not only the unique popcorn toppings but, most notably, the flavor sets curated by Rianna, the founder. These sets pair unusual flavor combinations that are more than the sum of their parts. Designed to be used individually or together, these sets embody Dusted’s ethos of individual expression through food.
Founding Story
Launched in 2023, Dusted was founded by Rianna, a lifelong popcorn lover with a taste for the modern and sophisticated. Unsatisfied with the traditional popcorn toppings on the market, she refused to settle and set out to find flavors that not only satisfied her palate but also transformed her popcorn into an adventure in taste.
After discovering incredible seasonings, Rianna founded Dusted to share these hidden gems with fellow popcorn lovers. Every product at Dusted is hand-picked by Rianna herself, ensuring each one meets her high standards for quality, originality, and flavor.
Products
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×Team Bios
Rianna Lettini
Founder
Dusted is Rianna's first solo-adventure and a lifelong dream come true. A startup junkie, Rianna has 15 years of experience leading internal operations across various startups. Most notably, she became one of five partners at Carrot Creative—her first job out of college—and was part of the leadership team during the company’s acquisition by Vice Media in 2013. Since then, she has played key roles in launching two co-working spaces for entrepreneurs, managed ground operations for a VC-backed hotel concept, and most recently served as Head of Operations for a VC-funded aerospace technology company.
Rianna lives in Brooklyn, NY, with her husband and their pup, Bowie. She loves food and hates cooking. Her movie theme for this year's spooky-season is Scandinavian Horror, and she's never been so disturbed.
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