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Overview

Date Established 09/2019
Founder Tara Williams
Industries
Parenting
E-commerce & Retail
Fashion
Website https://dreamlandbabyco.com/
Social

About

Tara Willams founded Dreamland Baby in 2019 with a vision to create a one-stop sleep shop for all things baby, toddler, and beyond. As a mother of four, she was driven by the desire to provide high-quality sleep solutions for families everywhere. The company gained widespread recognition after being featured on Shark Tank, which propelled it to national fame and introduced its innovative products to millions of households.


Dreamland Baby is renowned for its premium craftsmanship, cutting-edge designs, exceptional fabrics and proprietary technology, transforming ordinary sleep products into extraordinary ones. It is dedicated to revolutionizing the sleep experience for families, ensuring that every parent can rest easy knowing their child is sleeping soundly.

Founding Story

Dreamland Baby was founded in 2019 with a mission to help families achieve better sleep. Recognizing the challenges parents face in ensuring their babies sleep safely and soundly, the brand introduced its innovative weighted sleep sack, designed to provide comfort and security for infants. Since its inception, Dreamland Baby has positively impacted over 1 million families, prioritizing safety and quality in every product. The brand's commitment to restful nights has made it a beloved choice among parents seeking effective sleep solutions for their little ones.

Products

Dream Weighted Sleep Swaddle
Dream Weighted Sleep Swaddle $98.00
Dream Weighted Sleep Sack
Dream Weighted Sleep Sack $98.00
Baby Bamboo Pajamas w/ DreamCuffs®
Baby Bamboo Pajamas w/ DreamCuffs® $36.00
Toddler/Kids Bamboo Pajamas
Toddler/Kids Bamboo Pajamas $38.00
Dream Toddler Blanket
Dream Toddler Blanket $60.00
Dream Toddler Pillow with Bamboo Pillowcase
Dream Toddler Pillow with Bamboo Pillowcase $29.00
Bamboo Classic Swaddle (Non-weighted)
Bamboo Classic Swaddle (Non-weighted) $56.00
Bamboo Classic Sleep Sack (Non-weighted)
Bamboo Classic Sleep Sack (Non-weighted) $54.00

Team Bios

Tara Williams is the Founder and CEO of Dreamland Baby. After an appearance on Shark Tank that featured her gently weighted sleep sacks, Tara’s innovative line of infant/toddler sleep solutions quickly became a new parent must-have. Dreamland Baby’s products include its proprietary LuxeWeave® bamboo sleepwear collection of pajamas, onesies, bibs, sleep bags, crib sheets, and more. Under Tara's leadership Dreamland Baby has helped over one million families worldwide get the sleep they deserve 

Before taking on this entrepreneurial endeavor, Tara spent 10+ years in the medical device industry in business development, marketing and sales. She now resides in Newport Beach, CA, with her husband and four children and adoringly refers to the company as her 5th baby! 

To learn more about Dreamland Baby, please visit www.dreamlandbabyco.com.

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