Domingo is a handmade skincare brand rooted in the “slow beauty” movement, encouraging people to pause and reconnect with themselves through meaningful self-care rituals. Inspired by California’s natural landscapes, Domingo crafts high-quality, small-batch products with premium botanicals, creating a calming, nourishing experience that allows individuals to feel at ease in their skin. Born from founder Netta Selene’s personal resilience journey, Domingo’s mission is to provide a sanctuary through skincare, fostering confidence and comfort for those who may have felt disconnected from themselves.
With a commitment to sustainability and mindful consumption, Domingo uses 100% recyclable packaging and minimizes waste, aligning with its dedication to conscious beauty. In giving back, Domingo supports underrepresented communities, including Black, BIPOC, LGBTQIA+, and local NYC communities, creating a positive impact through intentional hiring and partnerships. Embodying the values of the slow beauty movement, Domingo encourages individuals to slow down, connect inward, and embrace inclusive, sustainable self-care.
Founding Story
Domingo’s story begins with founder Netta Selene, who, while going through a painful divorce, turned to crafting skincare as a way to find comfort and grounding. What started as a personal ritual to soothe her skin became an outlet for self-care and resilience. In the process, Netta discovered the transformative power of taking intentional time for herself—mixing ingredients by hand, experimenting with textures, and creating products that felt as nurturing as they were luxurious. This hands-on approach to skincare brought an unexpected sense of peace and reconnection, sparking the realization that others might benefit from these same mindful rituals.
Her journey from self-healing to sharing this experience with others led to Domingo. Inspired by California’s natural landscapes and the healing power of botanicals, Domingo emerged with a mission to offer more than just skincare—an invitation for people to slow down, connect with themselves, and discover beauty through mindful self-care. Each product reflects Netta’s vision: that beauty routines can be grounding moments of self-connection, allowing anyone to find comfort and calm in their own skin.
You must be signed in as a media user to
and interact with hundreds of media-ready brands.
Create your Media account
×
Welcome Back!
×
Request Samples
Please fill out the following information:
×
Loading...
Contact Brand
Please fill out the following information:
×
Loading...
Team Bios
Netta Selene
Founder and CEO
see bio
I started Domingo when I learned that my body’s stress response is to break into eczema patches. I was going through a stressful divorce that turned my life upside down; my skin’s response reflected the turbulence I was experiencing. I would spend my Sunday mornings making body scrubs and body butters to combat this and found that making time for self-care helped my skin to clear up and lifted my mood as I engaged in something soothing for myself. I want to share these products with others if they, too, need a little dedicated time for self-care.
I really wanted this brand to capture the things that are important to me, there are a lot of tie-ins to Los Angeles, which is my hometown, and San Francisco where I spent a decade of my life. Domingo means Sunday in Spanish, and that's a nod to the days I'd dedicate to my product making. Our products are inspired by California related things, like the California Wildrose and the iconic coastlines.
All of my products are made by hand in small batches in Brooklyn to ensure freshness. I use only the highest quality ingredients sourced from reputable, trusted manufacturers, and all of my products are in heavy rotation in my own very picky skincare routine. I hope you love these as much as I do.
