LA Galaxy Announce Second Collaboration with DGK for Custom Skateboard DeckContinuing a collaboration between two local brands of sports culture in Los Angeles
DGKMar 18, 2022
LOS ANGELES (Friday, March 18, 2022)– The LA Galaxy today announced a second skateboard deck collaboration with DGK, which will go on sale to the public exclusively at the LA Galaxy Foundation booth at Dignity Health Sports Park for the match against Orlando City SC on Saturday, March 19. The ‘Community’ deck will be limited to 300 units and will be on sale for $85, with proceeds benefiting the LA Galaxy Foundation and DGK’s Saved by Skateboarding foundation. This marks the first-ever back-to-back skateboard deck collaboration in MLS.
“Our fans have spoken, following the resounding success and sellout of the ‘Locally Known, Globally Known’ deck,” said Doug Vosik, Chief Marketing Officer for the LA Galaxy. “The Galaxy are proud to announce another collaboration alongside DGK with all proceeds going back to our community.”
Continuing a collaboration between two local brands of sports culture in Los Angeles, DGK is launching a unique deck that pays homage to the LA Galaxy and their Community Kit. The LA Galaxy and DGK brought out the Carson High School boys’ soccer team to Dignity Health Sports Park and provided them with tickets to the March 19 match against Orlando City SC and handed out DGK skateboards, soccer balls and scarves. Keen Ramps from Long Beach provided obstacles for the Carson High Schoolers to skate, while Protec Brand from San Diego distributed safety equipment to the participants.
“This new drop shows DGK’s and the Galaxy’s commitment to culture,” said Troy Morgan, Co-Founder of DGK. “Giving these tools to the kids and helping foster the next generation of soccer players and skaters is perfectly aligned with our mutual core pillars of community building.”
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About DGK
DGK is the most authentic street skateboard and apparel brand in the world. Started in 2002, the company is a tribute to skateboarders from less advantaged backgrounds. The brand represents the underdog and people who make it against all odds. Our slogan ‘For Those Who Come From Nothing’ sums up the message behind the brand.
We’re all about turning a negative into a positive for people from humble beginnings to achieve great success.
Through social media & live events, we give to the next generation of kids with experiences they will never forget. It’s our way of giving back and letting our customers know that supporting DGK means supporting the future.We’ve given thousands of skateboards globally, giving back to our community on the ground level through schools, after-school programs and the Make-a-Wish Foundation.
DGK has a deep history of strong product collaborations with the most influencial brands & iconic Artists. Aligning these product partners in an organic way elevates our brand perception while reaching a whole new audience. These product partnerships always get great instore looks, solid sell through and key marketing for a long-lasting impression. The growing list of our brand partners includes Adidas, G-Shock, Bruce Lee, White Castle and Virgil Abloh (Creative Director of LVMH & Off White).
Mar 18, 2022
