DGX x Adidas PartnershipAdidas partners up with DGK for Limited Edition Collection
DGKJan 28, 2016
January 28, 2016 - Adidas Skateboarding teams up with noted skating and streetwear brand DGK for the long-awaited Adidas Skateboarding x DGK collection. The limited edition capsule collection combines basketball and skate-inspired pieces with an exclusive edge.
Sport, street, and skate fuse together with function and flare for the ultimate skateboarding enthusiast. The historic Adidas Superstar shoe carried mainstream street culture, representing diversity and creativity across the globe. The new Adidas Skateboarding x DGK is extending the legacy of the Superstar shoe into skateboarding and streetwear culture.
Four killer apparel pieces make up the limited collection - DGK x Adidas Superstar shoe, Climalite DGK Jersey, Climalite DGK Pullover Hoodie, and DGK Swishy Pant. The collection would not be complete without some kicks. The custom DGK x Adidas Superstar shoe has a black leather upper with a rubber reinforced toe, padded mesh lined collar, and gold metallic Adidas and DGK logo detailing. The Locator Mid and Low shoe is a retro-inspired basketball silhouette that is built for regular skaters. Crafted with a durable mix of leather and suede, these shoes feature a padded collar to give extra ankle protection, a mesh tongue, and a perforated quarter for breathability.
You knew when DGK and Adidas collaborated, we'd bring out the classics.
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About DGK
DGK is the most authentic street skateboard and apparel brand in the world. Started in 2002, the company is a tribute to skateboarders from less advantaged backgrounds. The brand represents the underdog and people who make it against all odds. Our slogan ‘For Those Who Come From Nothing’ sums up the message behind the brand.
We’re all about turning a negative into a positive for people from humble beginnings to achieve great success.
Through social media & live events, we give to the next generation of kids with experiences they will never forget. It’s our way of giving back and letting our customers know that supporting DGK means supporting the future.We’ve given thousands of skateboards globally, giving back to our community on the ground level through schools, after-school programs and the Make-a-Wish Foundation.
DGK has a deep history of strong product collaborations with the most influencial brands & iconic Artists. Aligning these product partners in an organic way elevates our brand perception while reaching a whole new audience. These product partnerships always get great instore looks, solid sell through and key marketing for a long-lasting impression. The growing list of our brand partners includes Adidas, G-Shock, Bruce Lee, White Castle and Virgil Abloh (Creative Director of LVMH & Off White).
Jan 28, 2016
