DGK x Kool - Aid Collection Fall 2022Always in the mix
DGKAug 12, 2022
August 12, 2022 - DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful collection for the kids and the culture. DGK is proud to roll with KOOL-AID as we introduce a collection that will have the streets drippin’ with flavor for the Fall 2022 season. Available to shop on Dgkallday.com 08.12.2022
KOOL-AID MAN is committed to the culture which leads him to mix it up with the DGK crew. His flavor is put on full display as he navigates the neighborhoods with his DGK family, bringing a tongue-in-cheek attitude to everyone who comes along for the ride. This iconic adventure will be one the youth won’t soon forget, cementing KOOL-AID MAN in the hearts and minds of anyone searching for unapologetic fun.
In 1927, Edwin Perkins created Kool-Aid, a powder aimed to be a flavorful yet affordable drink for the kids. The groundbreaking drink exploded in popularity due to its taste, price, and Kool-Aid man’s adventures. Nearly 100 years later, Kool-Aid is still the go-to favorite for kids of all ages. DGK has worked with Kool-Aid to put flavor in the mix for your Summer and Fall.
The Collection consists of a full range of Softgoods & Hardgoods featuring the Kool-Aid man.
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About DGK
DGK is the most authentic street skateboard and apparel brand in the world. Started in 2002, the company is a tribute to skateboarders from less advantaged backgrounds. The brand represents the underdog and people who make it against all odds. Our slogan ‘For Those Who Come From Nothing’ sums up the message behind the brand.
We’re all about turning a negative into a positive for people from humble beginnings to achieve great success.
Through social media & live events, we give to the next generation of kids with experiences they will never forget. It’s our way of giving back and letting our customers know that supporting DGK means supporting the future.We’ve given thousands of skateboards globally, giving back to our community on the ground level through schools, after-school programs and the Make-a-Wish Foundation.
DGK has a deep history of strong product collaborations with the most influencial brands & iconic Artists. Aligning these product partners in an organic way elevates our brand perception while reaching a whole new audience. These product partnerships always get great instore looks, solid sell through and key marketing for a long-lasting impression. The growing list of our brand partners includes Adidas, G-Shock, Bruce Lee, White Castle and Virgil Abloh (Creative Director of LVMH & Off White).
Aug 12, 2022
