DGK x Bruce Lee PartnershipBorn from nothing, born to be everything
DGKJun 06, 2019
June 6, 2019 - Beanstalk division Icon Representation has orchestrated new licensing agreements on behalf of Bruce Lee Enterprises and The Farrah Fawcett Foundation. Partnering with DGK, the skatewear brand will launch a capsule collection of skateboards and skatewear honoring the one, the only Bruce Lee.
Bruce Lee was a brave, confident, disciplined, and pure individual who provided hope in the face of uncertainty nearing the end of the Great Depression. Lee is known as one of the most influential martial artists of all time - transcending the perception of the arts to the western world while empowering millions across the globe.
The classic underdog tale - an undiscovered artist overcoming stereotypes and barriers to change the world forever. DGK knows the underdog, born from nothing born to be everything, all too well. DGK is honored to partner with the late and great Bruce Lee and his family on this new collection.
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About DGK
DGK is the most authentic street skateboard and apparel brand in the world. Started in 2002, the company is a tribute to skateboarders from less advantaged backgrounds. The brand represents the underdog and people who make it against all odds. Our slogan ‘For Those Who Come From Nothing’ sums up the message behind the brand.
We’re all about turning a negative into a positive for people from humble beginnings to achieve great success.
Through social media & live events, we give to the next generation of kids with experiences they will never forget. It’s our way of giving back and letting our customers know that supporting DGK means supporting the future.We’ve given thousands of skateboards globally, giving back to our community on the ground level through schools, after-school programs and the Make-a-Wish Foundation.
DGK has a deep history of strong product collaborations with the most influencial brands & iconic Artists. Aligning these product partners in an organic way elevates our brand perception while reaching a whole new audience. These product partnerships always get great instore looks, solid sell through and key marketing for a long-lasting impression. The growing list of our brand partners includes Adidas, G-Shock, Bruce Lee, White Castle and Virgil Abloh (Creative Director of LVMH & Off White).
Jun 06, 2019
