July 17, 2020 - DGK is heralding the 50th anniversary of Otter Pops by celebrating the brand’s nostalgic characters with trend apparel, accessories and skateboards
“The new DGK x Otter Pops program will be loved by DGK and Otter Pops fans across America,” says Lisa Marks, president, Lisa Marks Associates. “What better way to celebrate fan favorite Otter Pops 50th anniversary than with an awesome DGK tee shirt, sweatshirt, socks and skateboards!”
"Otter Pops is essential to the streets like DGK,” says Stevie Williams, founder, owner and pro skateboarder of DGK. “The best go-to freezer snack in the game mixed with skateboards. A true kids’ favorite!"
The Otter Pops Capsule collection will be launched with Zumiez and other key DGK accounts.
“We couldn’t be more excited about the opportunity and timing to partner with DGK for Otter Pops 50th Anniversary,” said Kyle Harrington Brand Manager of Otter Pops. “An Otter Pop in one hand and a skateboard in the other – name a better combo!”
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About DGK
DGK is the most authentic street skateboard and apparel brand in the world. Started in 2002, the company is a tribute to skateboarders from less advantaged backgrounds. The brand represents the underdog and people who make it against all odds. Our slogan ‘For Those Who Come From Nothing’ sums up the message behind the brand.
We’re all about turning a negative into a positive for people from humble beginnings to achieve great success.
Through social media & live events, we give to the next generation of kids with experiences they will never forget. It’s our way of giving back and letting our customers know that supporting DGK means supporting the future.We’ve given thousands of skateboards globally, giving back to our community on the ground level through schools, after-school programs and the Make-a-Wish Foundation.
DGK has a deep history of strong product collaborations with the most influencial brands & iconic Artists. Aligning these product partners in an organic way elevates our brand perception while reaching a whole new audience. These product partnerships always get great instore looks, solid sell through and key marketing for a long-lasting impression. The growing list of our brand partners includes Adidas, G-Shock, Bruce Lee, White Castle and Virgil Abloh (Creative Director of LVMH & Off White).
Jul 17, 2020
