Delilah Home Secures Exclusive U.S. Distribution Agreement with J.F. Almeida for Drytek® High Performance TowelsDelilah Home Launches High-Performance Drytek® Towels for the Beach and Pet
Delilah Home Sustainable Living (Bedding, Bath/Beach/Sports/Pet Towels)Mar 25, 2025
Weddington, NC (March 25, 2024) – Delilah Home, a leading direct-to-consumer bath and home textiles company based in Weddington, NC, proudly announces an exclusive U.S. distribution agreement with J.F. Almeida for its groundbreaking Drytek® High Performance Beach and Dog Towels. These innovative towels are the first of their kind, crafted from 100% Global Recycled Standard (GRS)-certified recycled polyester, helping to divert 25-60 plastic bottles per towel from landfills and oceans.
João Almeida, CEO of J.F. Almeida, expressed excitement about the partnership:
"We are thrilled to partner with Delilah Home and expand the Drytek® business in the U.S. After three years of development, we’re confident in Michael and his team’s ability to introduce this innovative technology to the American market."
Michael Twer, CEO and Founder of Delilah Home, highlighted Drytek’s revolutionary impact:
"Drytek takes 100% recycled textiles to the next level. With a plush terry towel feel, our Drytek® towels redefine what a high-performance towel can be. More importantly, they are thefirst 100% recycled towels that can be recycled again—a true game-changer for sustainability."
Twer emphasized Drytek’s environmental mission:
"By transforming waste from pre- and post-consumer plastic water bottles into a high-performance towel, we’re offering a real solution to combat single-use plastic pollution. Our proprietary process ensures superior softness and absorbency, without the plasticky feel often associated with recycled textiles. Plus, our use of low-impact dyes provides vibrant colors while minimizing environmental impact."
Drytek by Delilah: Built for Performance & Sustainability
Designed for active and eco-conscious consumers, Drytek® towels are:
✅ Ultra-absorbent & quick-drying
✅ Sand-resistant & antimicrobial
✅ Soft & luxurious with a terry hand feel
✅ Available in four versatile sizes: 24” x 36” – Ideal for pickleball, tennis, or gym workouts, 30-inch by 54-inch-Perfect for your Furry Friend, 36” x 70” – Perfect for the beach, pool, or outdoor adventures, 72” x 72” – A spacious option for picnics, yoga, or family outings
Available in several popular colors—Drytek ® towels will launched on Good Morning America, The Grommet, and major retail platforms, including Macy’s, Target, Amazon, Etsy, Chewy, and DelilahHome.com.
Pioneering Circularity: The Drytek® Take-Back Program
Further reinforcing Delilah Home’s sustainability commitment, Twer introduced the “Take Back” Program:
"Our towels are designed for multiple lifecycles. After a year of use, customers can return their Drytek® towels to berepaired, donated, or fully recycled—fulfilling our mission toReduce, Recycle, Reuse, and Repeat."
About Delilah Home
Founded in 2019 in Charlotte, NC, Delilah Home is a trusted leader in organic and sustainable home textiles. The brand is known for its award-winning 100% organic cotton and hemp bed sheets, as well as plush GOTS-certified organic bath, kitchen, and beach towels. Delilah Home has received Good Housekeeping’s 2021 Best Bedding Award and has been recognized by The Wall Street Journal for its luxurious organic textiles.
Named after a rescued golden retriever puppy, Delilah Home embodies the values of sustainability, impact, and community. The company actively partners with local and national charities, including Rotary International and Operation Warm.
About Delilah Home Sustainable Living (Bedding, Bath/Beach/Sports/Pet Towels)
The Story of Delilah Home: Where Sustainability Meets Comfort
Delilah Home began with a mission to redefine what it means to live sustainably and luxuriously. Founded by Michael Twer, the company is dedicated to creating high-quality, eco-friendly home goods that are safe for people, pets, and the planet. From organic cotton bed sheets to performance towels, Delilah Home is committed to blending comfort, sustainability, and care in every product.
A Brand Inspired by Resilience and Community: The heart of Delilah Home’s story is deeply personal. The company is named after Delilah, a golden retriever puppy who captured the hearts of many after surviving an extraordinary 62 days alone in the North Carolina mountains. Delilah’s incredible spirit of survival and resilience became the symbol of strength and community, inspiring Michael Twer and his family. Delilah’s story of triumph over adversity is what drives the company’s commitment to sustainability, compassion, and community-centered values.
A Commitment to Sustainability: From the beginning, Delilah Home has been committed to environmental responsibility. Recognizing the growing need for eco-friendly products that do not sacrifice quality, Delilah Home creates luxurious home goods using only 100% organic cotton and hemp, free from harmful chemicals, allergens, and toxins. All products are certified organic, vegan-friendly, and made in ethical factories in Portugal, known for their adherence to sustainable practices and fair labor standards.
Delilah Home’s products are not just about comfort; they are about making choices that contribute to a healthier planet. The brand’s dedication to sustainability has led to innovative product developments, such as the Drytek High Performance Towels, made from 100% recycled plastic bottles. This line has set a new standard for eco-friendly home goods, offering a luxurious yet sustainable option for consumers who value both quality and the environment.
Growth Through Partnerships: Delilah Home’s journey has been one of persistence and growth. After facing significant challenges in the early years, the company turned the tide through Michael’s determination and the unwavering support of the Rotary and local communities. As the brand grew, so did its reach, securing partnerships with major retailers such as Target, Macy’s, Bloomingdale’s, Perigold, and Amazon.
These partnerships have allowed Delilah Home to bring its eco-conscious mission to a broader audience, offering consumers the chance to enjoy sustainable luxury in their everyday lives. From organic bed linens to high-performance towels, Delilah Home continues to expand its offerings while staying true to its core values of quality, sustainability, and ethical production.
Innovation with Purpose: Delilah Home is constantly evolving, driven by a desire to push the boundaries of sustainable home goods. The introduction of the Drytek towel collection – including towels for pets, sports, beach, and camping – reflects the brand’s innovation and forward-thinking approach. These towels are not only high-performance but are made from 100% recycled materials, quick-drying, antimicrobial, and sand-resistant.
Moreover, Delilah Home’s commitment to sustainability goes beyond the products themselves. The brand launched North America's first-ever Take Back Program for towels, encouraging customers to return their Drytek towels after one year for repair, donation, or recycling, further promoting a circular economy.
Looking to the Future: As Delilah Home continues to grow, the company remains focused on its mission to create products that are both luxurious and sustainable. The brand is gearing up to expand its offerings, including the upcoming launch of Drytek Pet Towels, designed for pet owners who want to care for their furry friends with eco-friendly products.
Through all its achievements, Delilah Home stays grounded in the values that started it all: community, sustainability, and quality. With every product, the brand seeks to inspire a better, more conscious way of living, one where luxury and sustainability go hand in hand.
Mar 25, 2025
