Delilah Home Launches “Drytek by Delilah” Recycled Sport and Beach TowelsThe first towel made from 100 percent recycled material which can be recycled again!
Delilah Home Sustainable Living (Bedding, Bath/Beach/Sports/Pet Towels)Jun 24, 2024
Weddington, NC (June 24th, 2024) – Delilah Home, a leading direct-to-consumer bath and home textiles company, proudly announces the launch of their groundbreaking “Drytek by Delilah” beach towels.
Delilah Home's Drytek Towels are the first in their category to be made from 100% (Global Recycled Standard (GRS) certified recycled polyester, contributing to environmental sustainability by reclaiming 25-60 plastic bottles per towel from being sent to landfills.
The Drytek by Delilah towels come in three sizes: 24-inch by 36-inch (perfect for activities such as pickleball or tennis), and 36-inch by 70-inch and 72-inch by 72-inch, which are great for the beach, picnics, or outdoor events. They come in three popular colors: navy, purple, and teal. They also have an integrated strap that keeps the towel rolled up/compact and can snap onto a hanging hook. Drytek by Delilah is launching on TV with Good Morning America, and online with The Grommet, Macys, Amazon, Etsy, and Delilahhome.com on June 20.
Michael Twer, CEO/Founder of Delilah Home, expressed enthusiasm about this milestone: "We are very excited to introduce our Drytek by Delilah towels crafted from 100% recycled polyester. Over two years in development, these towels not only perform exceptionally well in terms of being absorbant, quick drying, sand-resistant, and anti-microbialbut also offer a luxurious, silky soft hand feel. Unlike other recycled towels that can feel plasticky, our proprietary process ensures superior comfortand quality. while our use of low impact dye provide beautiful colors without hazardous inputs.
Highlighting the company's commitment to circularity, Twer emphasized, "Our towels are designed for multiple lifecycles. Through our”Take Back” pProgram, customers can return their Drytek by Delilah towels after a year to be repaired, donated, or recycled. This initiative underscores our mission to Reduce, Recycle, Reuse, and Repeat!"
Delilah Home is renowned for its extensive range of sustainable textiles, including plush 100% organic cotton bath, kitchen, and beach towels, all certified to the stringent Global Organic Textile Standard (GOTS). The company has garnered accolades such as Good Housekeeping's 2021 Best Bedding and recognition from the Wall Street Journal for their 100% organic hemp bedsheets.
About Delilah Home:
Founded in 2019 in Charlotte, NC, Delilah Home is dedicated to bringing the highest quality organic and sustainable home textiles to homes across North America. Named after a resilient puppy who inspired their values of sustainability, impact, and community, Delilah Home partners with local and national charities, including Rotary International and Operation Warm.
Images available upon request. For more information about Delilah Home and their innovative products, visit www.DelilahHome.com.
Media Contact: Michael Twer
704-287-1805; michael@delilahhome.com
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About Delilah Home Sustainable Living (Bedding, Bath/Beach/Sports/Pet Towels)
The Story of Delilah Home: Where Sustainability Meets Comfort
Delilah Home began with a mission to redefine what it means to live sustainably and luxuriously. Founded by Michael Twer, the company is dedicated to creating high-quality, eco-friendly home goods that are safe for people, pets, and the planet. From organic cotton bed sheets to performance towels, Delilah Home is committed to blending comfort, sustainability, and care in every product.
A Brand Inspired by Resilience and Community: The heart of Delilah Home’s story is deeply personal. The company is named after Delilah, a golden retriever puppy who captured the hearts of many after surviving an extraordinary 62 days alone in the North Carolina mountains. Delilah’s incredible spirit of survival and resilience became the symbol of strength and community, inspiring Michael Twer and his family. Delilah’s story of triumph over adversity is what drives the company’s commitment to sustainability, compassion, and community-centered values.
A Commitment to Sustainability: From the beginning, Delilah Home has been committed to environmental responsibility. Recognizing the growing need for eco-friendly products that do not sacrifice quality, Delilah Home creates luxurious home goods using only 100% organic cotton and hemp, free from harmful chemicals, allergens, and toxins. All products are certified organic, vegan-friendly, and made in ethical factories in Portugal, known for their adherence to sustainable practices and fair labor standards.
Delilah Home’s products are not just about comfort; they are about making choices that contribute to a healthier planet. The brand’s dedication to sustainability has led to innovative product developments, such as the Drytek High Performance Towels, made from 100% recycled plastic bottles. This line has set a new standard for eco-friendly home goods, offering a luxurious yet sustainable option for consumers who value both quality and the environment.
Growth Through Partnerships: Delilah Home’s journey has been one of persistence and growth. After facing significant challenges in the early years, the company turned the tide through Michael’s determination and the unwavering support of the Rotary and local communities. As the brand grew, so did its reach, securing partnerships with major retailers such as Target, Macy’s, Bloomingdale’s, Perigold, and Amazon.
These partnerships have allowed Delilah Home to bring its eco-conscious mission to a broader audience, offering consumers the chance to enjoy sustainable luxury in their everyday lives. From organic bed linens to high-performance towels, Delilah Home continues to expand its offerings while staying true to its core values of quality, sustainability, and ethical production.
Innovation with Purpose: Delilah Home is constantly evolving, driven by a desire to push the boundaries of sustainable home goods. The introduction of the Drytek towel collection – including towels for pets, sports, beach, and camping – reflects the brand’s innovation and forward-thinking approach. These towels are not only high-performance but are made from 100% recycled materials, quick-drying, antimicrobial, and sand-resistant.
Moreover, Delilah Home’s commitment to sustainability goes beyond the products themselves. The brand launched North America's first-ever Take Back Program for towels, encouraging customers to return their Drytek towels after one year for repair, donation, or recycling, further promoting a circular economy.
Looking to the Future: As Delilah Home continues to grow, the company remains focused on its mission to create products that are both luxurious and sustainable. The brand is gearing up to expand its offerings, including the upcoming launch of Drytek Pet Towels, designed for pet owners who want to care for their furry friends with eco-friendly products.
Through all its achievements, Delilah Home stays grounded in the values that started it all: community, sustainability, and quality. With every product, the brand seeks to inspire a better, more conscious way of living, one where luxury and sustainability go hand in hand.
Jun 24, 2024
