DEFI, a bold new brand defying the norms of traditional snacking, announces the official launch of its first product line: a trio of protein-infused chocolate snacks that feature clean ingredients like casein protein powder, whey crisps, and sprouted buckwheat. The company, founded by Tatyana Jones, is on a mission to shake up both, the snacking industry and the business world, by blending indulgent taste with functional better-for-you ingredients while supporting other female entrepreneurs.

DEFI products deliver more than just a tasty indulgence with less guilt. With 25-26 grams of protein per bag, these snacks combine sustainable real rich chocolate with ingredients designed to support fitness goals, making them the perfect fit for health-conscious foodies who refuse to compromise on flavor.

DEFI, short for "Delicious Energizing Fitness Indulgence," is not your average snack brand. Its core philosophy revolves around breaking away from the status quo — both in the snacking industry and in how businesses operate. The company uses high-quality ingredients to create snacks that balance indulgence with fitness. Unlike other chocolate-based snacks, DEFI brand’s products boast real, decadent chocolate paired with health-promoting ingredients like sprouted buckwheat, an underappreciated superfood that is actually a fruit and is naturally gluten-free, grain-free, and has a wealth of other benefits.

In addition to online sales through its website and shortly on Amazon, DEFI Snacks has already gained traction locally in New Jersey, with its products being stocked at various CrossFit gyms, including Veracity Athletics, where the concept for DEFI was first born. The company plans to expand into non-traditional retail channels such as gym chains, yoga studios, and snack-centric venues, with the ultimate goal of reaching availability in premier national retailers.

Looking Ahead: DEFI Snacks’ Future Plans

With its innovative product line and purpose-driven mission, DEFI is poised for rapid growth. The brand is actively pursuing partnerships with gyms, fitness centers, and non-traditional retailers across the country. As the company expands, it remains committed to its core values of supporting women in business, promoting healthy lifestyles, and providing indulgent, protein-packed snacks without compromise.

DEFI brand’s long-term vision is to be available in major health-conscious retailers and to continue growing its community of supporters who believe in the power of rebelling against outdated norms. DEFI Snacks’ future SKU’s will continue to build on mass appealing flavor trends like peanut butter, nut inclusions, and seasonal flavors.