(Cambridge, Massachusetts - July 6, 2023) - Culture Pop is on a mission to get people to look at soda in a new light, and understand that soda itself isn’t bad for you, it’s all about what you put into it.

Since its inception in the late 18th century, soda has gone through a lot of changes and its name has seemingly been tarnished by recipes that include artificial sweeteners or loads of sugar, and dyes and ingredients you can’t even pronounce.

So who better to defend and promote soda than soda itself? By personifying soda and using it as a storytelling device, the brand was able to give soda a voice of its own in its first video advertising campaign. The goal was to deliver educational components in an entertaining way by infusing characters with Culture Pop’s fun, feel-good brand. Inspired by the fruits & spices illustrated on the brand’s packaging, the campaign follows soda itself as it takes on new adventures & challenges. One episode follows soda as it tries skydiving - the main character (soda) jumps out of a plane and hangs with the lively fruit & spice characters that Barcelona-based animation studio Niceshit helped bring to life. Culture Pop is partnered with Fair Folk on the full scope of work & brand story. Fair Folk is an agency based in the brand’s hometown of Boston, and also does work for Athletic Brewing and Bully Boy Distillers.

Founder/CEO Tom First states, “We want people to look at Culture Pop and say, ‘You’ve come a long way. Good for you, soda.’ Because as it turns out, there can be such a thing as good-for-you soda that is still fizzy & delicious.”

Culture Pop Soda recently announced that it has more than tripled its retail distribution over the past six months, expanding its reach drastically beyond the 20 Boston-area stores the brand started out with during the pandemic following its launch.

Culture Pop’s explosive growth comes on the heels of strong performance in the natural channel, regional grocery chains and local markets over the prior 2+ years. The recent expansion includes national distribution in chains such as Albertsons/Safeway, Kroger, and Sprouts along with regional launches in Wegmans, Walmart, Meijer, Target, Stop & Shop and more. In February 2023 the brand also expanded its offering at Whole Foods Market to become nationally distributed with 6 different flavors in all stores.

Founder/CEO Tom First & team began selling Culture Pop out of the back of his car - an ode to his beginnings in the beverage industry 30+ years ago when starting Nantucket Nectars by selling juice off of a boat in Nantucket Harbor. Today, Culture Pop Soda is proud to now be available to consumers in over 7,000 stores across the country.

You can check out the campaign here for yourself, and give soda a pat on the back for trying something new.