Lisa Sheppard is a marketer, cook, WSET Level 2 wine-certified blogger and most importantly - a cat mom! Her background includes over 20 years of marketing for world-class brands. After her mom died, she became a caregiver to her father with dementia. It was through that experience that she understood how much joy animals bring to people who are sick and to those who look after them. Caregiving is stressful - and she could write a book on that experience. Her bond with her kitties grew very deep during the time she took care of her dad. When the cats would do something goofy, just that one smile that she gained would change her mood and improve her day. It was through that experience that the idea was born to bring joy to everyone, with a colorful, bright, cat-inspired brand. She created Comfort Diva, using her art skills along with modern technology, to bring happiness and color to your life. Most of the items are for the cat lover, but some are for the wine lover, or simply whimsical in design. It was important to her that the brand supported cat adoptions. In 2025, 10% of all sales in February sales were donated to the Pasadena Humane Society to help animals that were rescued from the Los Angeles fires. Although Lisa founded Comfort Diva in Texas where she now lives, she lived in Los Angeles for over 30 years and once lived in the Pacific Palisades. The devastation of the fires touched her deeply because of friends and colleagues who were displaced. For her, Comfort Diva is more than a lifestyle brand, it's a mission to help animals and their owners find their joy again.