San Diego, CA (March 5, 2025) – Chefs Life, the premium cooking innovation brand co-founded by Food Network TV Star Brian "Shenanigans" Malarkey, is proud to unveil its latest innovations at Natural Products Expo West: a full line of pro chef-inspired squeezable cooking oils and an all-new Salt + Pepper combo seasoning. These products are designed to simplify the cooking process for home chefs while delivering the high-quality, gourmet ingredients used by professional chefs.

The new squeezable lineup includes Chefs Life’s Organic 100% Avocado Oil Cooking Oil, Organic Finishing Extra Virgin Olive Oil, 750 ML high-heat Cooking Oil Blend, Finishing Extra Virgin Olive Oil, and Blended Oil, all designed for ease and precision with a no-drip, mess-free bottle—perfect for everything from high-heat cooking to delicate finishing touches.

The new Chefs Life Salt + Pepper Blend brings chef-level convenience to everyday cooking with two varieties: Kosher Salt & Freshly Ground Black Peppercorns and Sea Salt & Pink Peppercorns. Pro chefs mix salt and pepper for quick, consistent seasoning—now, home cooks can do the same with these perfectly balanced blends. Whether you’re cooking or finishing a dish, these high-quality, custom-ground seasonings deliver effortless, well-rounded flavor in a single, easy-to-use container.

This launch comes at a pivotal moment of growth for Chefs Life, which has seen nationwide retail expansion, product innovation, and new leadership over the past year. The brand recently brought on a longtime industry veteran, Jamie Schapiro, as CEO, reinforcing its commitment to scaling the business, raising new capital and driving innovation.

Following initial rollouts where Whole Foods Market and Kroger each introduced a single SKU from the squeezable oil collection, Publix and Fresh Thyme are now fully embracing the brand’s innovation by adding 4-5 new items to their shelves. This significant expansion demonstrates growing retailer confidence in Chefs Life’s unique approach to reimagining kitchen staples.

"We created Chefs Life to bridge the gap between professional kitchens and home cooking, making quality ingredients accessible to everyone," said Chef Brian Malarkey. "The response from retailers and consumers has been incredible, and we’re thrilled that Publix and Fresh Thyme are championing our full lineup of squeezable oils and seasonings."

The news follows a year of strong growth for Chefs Life, which now boasts placement in major grocery chains nationwide. Shoppers can find the new products on shelves at Publix, Fresh Thyme now, in addition to Kroger, Whole Foods, and other select retailers nationwide.

Chefs Life will showcase these innovations at Natural Products Expo West at booth N1747 in Hot Products section of the North Hall. Buyers and retailers are invited to stop by to explore the full product range, meet Food Network’s Chef Carlos Anthony and talk to us about exclusive offers and giveaways, like a meal at one of Chef Brian Malarkey’s 15 restaurants.

About Chefs Life

Chefs Life is a culinary lifestyle brand founded by Food Network TV Star Brian "Shenanigans" Malarkey, dedicated to delivering chef-inspired cooking essentials for home kitchens and professional chefs alike. With a focus on clean ingredients, innovative packaging, and versatile products, Chefs Life makes everyday cooking easier and more enjoyable. The product lineup includes premium cooking oils, seasonings, and kitchen staples designed to elevate every meal. Available at major retailers nationwide, Chefs Life is committed to bringing quality, convenience, and chef-level flavor to every kitchen.

Media Contact:

Elizabeth Batman

hello@chefslife.com

419-277-1190

https://chefslife.com