Cheekbone Beauty Launches New Uprise MascaraOur Most Natural Formula Yet
Cheekbone BeautyApr 01, 2024
ST. CATHARINES, ONT (April 20, 2024) - Cheekbone Beauty is excited to launch their newly formulated “Uprise Mascara” which is made with 99 percent naturally sourced materials. This will be the second mascara from Cheekbone Beauty, following their initial “Uplift Mascara” which was released in 2021.
The “Uprise Mascara” was created using innovative natural ingredients such as waxes from Sunflower, Carnauba Palm, Indian Sal, and Japan Wax Trees, a bio-based polymer derived from corn, and pumice stone powder formed by rapid cooling of volcanic magma.
“We wanted to ensure that the new “Uprise Mascara” contained as many natural ingredients as possible.” Says Cheekbone Founder Jenn Harper. “One of our brand missions is to create clean beauty that is not only sustainable, but that performs really, really well. I believe that the reformulated “Uprise Mascara” will easily become a favorite and be a staple in many makeup bags.”
The creation and improved formulation of the “Uprise Mascara” comes after the discovery that the ingredients in the “Uplift Mascara” did not entirely meet the clean beauty standards that Cheekbone Beauty is passionate about upholding.
The new formulation allows for a faster drying time while providing lightweight volume and lift to the lashes. Due to a natural active ingredient from roselle flowers and safflower florets, lash density improves while precious Argan oil keeps the lashes conditioned and healthy.
The mascara brush follows the same successful design as the brush used with “Uplift Mascara”, separating the lashes while adding volume. The “Uprise Mascara” is now available online and in stores at Sephora Canada, cheekbonebeauty.com, and launching soon at JCPenney/Thirteen Lune stores.
ABOUT CHEEKBONE BEAUTY:
Cheekbone Beauty was founded in 2016 by Jenn Harper after she had a dream of
little Indigenous girls covered in lip gloss. Since then, Cheekbone Beauty has taken great pride in being an Indigenous-owned beauty brand that continues to give back to the community through scholarship programs and awareness campaigns. The brand is known for its sustainable and high-quality color cosmetics that are clean, vegan, cruelty-free, and reflect Indigenous culture.
Cheekbone Beauty is available online and in-store at Sephora Canada, JCPenney/Thirteen Lune, and the Pow Wow Market.
FOR MORE INFORMATION, PLEASE CONTACT:
Katelynn Miron, Marketing Coordinator
(905) 688-1219
Katelynn@cheekbonebeauty.com
Cheekbonebeauty.com
@cheekbonebeauty
New Launch
Press Contact
About Cheekbone Beauty
Cheekbone Beauty aims to help every Indigenous person see and feel their value in the world while developing sustainable colour cosmetics that won’t end up in a landfill. All aspects of Cheekbone Beauty operations, including product innovation work with sustainability experts work to reimagine beauty products, starting with raw ingredients all the way to how all products are packaged.
As part of its sustainability mission, Cheekbone Beauty is associated with organizations such as Pact Collective, 1% for the Planet, and B.Corp, showing the brand’s commitment to both people and planet.
Cheekbone Beauty is available in 50 Sephora stores across Canada as a Sephora Clean and Planet Positive brand. It is also available in 600 JCPenney stores across the United States.
Giving back to the Indigenous community is critical to Cheekbone Beauty’s mission. To date, Cheekbone Beauty has contributed upwards of $200,000 in product, monetary, and project-focused donations to the organizations across North America and will continue to do so.
Apr 01, 2024
