ST. CATHARINES, ONT. (June 21, 2024) - June is National Indigenous History Month in Canada. Cheekbone Beauty, an Indigenous-owned cosmetics brand based in St. Catharines, ON, is excited to launch for pre-sale their limited-edition “Seven Gifts for Your Best Self” beauty calendar this month. The company’s mission is “to help every Indigenous person see their value in the world while developing sustainable colour cosmetics that don’t end up in a landfill and are for every human.” We encourage you to take time to honour and reflect on Indigenous history by listening, learning, and amplifying Indigenous voices year-round, but especially throughout June.

Every year, Cheekbone Beauty launches a limited-edition product or kit for Indigenous History Month. This year’s box was created with the intention of passing down ancestral knowledge by sharing The Seven Grandfather Teachings while also encouraging self-care. The intention behind this launch is to educate customers on ancestral knowledge, encouraging them to celebrate the best version of themselves, all while providing them with seven sustainable beauty surprises in this countdown-style box that customers can open daily or all at once!

The Seven Grandfather Teachings include: Bravery (aakode’ewin), Humility (dabaadendiziwin), Truth (debwewin), Love (zaagi’idiwin), Wisdom (nibwaakaawin), Honesty (gwayakwaadiziwin), and Respect (minaadendamowin). These are all important elements for learning and growing with and from each other and nature.

The “Seven Gifts for Your Best Self” kit is inspired by the ancestral knowledge that generations of Indigenous peoples have passed down - the Seven Grandfather Teachings. As a company, Cheekbone hopes to use this time to educate customers through the use of Indigenous knowledge and wisdom, while offering seven full-size products that our current customers know and love and that our new customers are sure to love.

“At Cheekbone Beauty, we recognize the importance of self-care,” Says Cheekbone Founder Jenn Harper. “And in celebration of Indigenous History Month, we hoped to combine the important ancestral knowledge with our corresponding seven full-sized products to become a staple in everyone’s self care process, helping you look and feel your best.”

Keeping close to Cheekbone Founder Jenn Harper’s Anishinaabe roots, both the box and the products have all been thoughtfully and sustainably crafted, housed in recyclable and/or reusable components. The formulations offered from the seven products are sustainable, vegan, and cruelty-free, and include nourishing, sustainably sourced ingredients such as coconut, jojoba, and argan oil. The box is made of paper from FSC-certified forests.

The “Seven Gifts for Your Best Self” kit is now available for preorder online exclusively at cheekbonebeauty.com for $165 CAD.

For media inquires, please contact:

Katelynn Miron, Marketing Coordinator

(905) 688-1219

Katelynn@cheekbonebeauty.com

Cheekbonebeauty.com

@cheekbonebeauty                    

ABOUT CHEEKBONE BEAUTY:

Cheekbone Beauty was founded in 2016 by Jenn Harper after she had a dream of little Indigenous girls covered in lip gloss. Since then, Cheekbone Beauty takes great pride in being an Indigenous owned beauty brand that continues to give back to the community through scholarship programs and awareness campaigns. The brand is known for its sustainable and high-quality colour cosmetics that are clean, vegan, cruelty free, and reflect Indigenous culture. Cheekbone Beauty is available online and in store at Sephora Canada, JCPenney/Thirteen Lune, and the Pow Wow Market.