Cheekbone Beauty aims to help every Indigenous person see and feel their value in the world while developing sustainable colour cosmetics that won’t end up in a landfill. All aspects of Cheekbone Beauty operations, including product innovation work with sustainability experts work to reimagine beauty products, starting with raw ingredients all the way to how all products are packaged.

As part of its sustainability mission, Cheekbone Beauty is associated with organizations such as Pact Collective, 1% for the Planet, and B.Corp, showing the brand’s commitment to both people and planet.

Cheekbone Beauty is available in 50 Sephora stores across Canada as a Sephora Clean and Planet Positive brand. It is also available in 600 JCPenney stores across the United States.

Giving back to the Indigenous community is critical to Cheekbone Beauty’s mission. To date, Cheekbone Beauty has contributed upwards of $200,000 in product, monetary, and project-focused donations to the organizations across North America and will continue to do so.