A long-time fashion industry maven and a first-time mother, Kristen Callahan decided to create a collection of baby and children’s clothing after recognizing a need for stylish, heirloom quality, yet every-day livable, outfits for children.

The brand, called Byrne & Bittle, launches this September after years in the making. It has all the feelings of a luxury brand, but with a purpose to be relaxed and playful. What makes Byrne & Bittle really special is in the fabrics and details- such as the cotton poplin that has an ever-so-slight “peach fuzz” feel when you touch it to make it softer than the average poplin; or the technical cashmere, a fabric developed by one of the top mills in Italy that produces fabric for brands such as Brunello Cucinelli and looks and feels exactly like cashmere despite being made of 100% cotton; or all the mini velvet bows placed on the cuffs of blouses and dresses. The baby cotton onesies feel absolutely devine. And next spring is already in the works with breezy, lightweight Swiss dot voiles and Broderie Anglaise inlays.

“Becoming a mother reinvigorated this playful, imaginative world for me, a world that you want your children to live in. It was so intoxicating and fun to think about creating a brand that represented that feeling; like children playing in a secret garden, having a tea party in a field, or running through pastures with horses. What I set out to create were styles that felt elevated, and a bit nostalgic, yet whimsical.” says founder Kristen Callahan.

The brand is launching September 15th with a small capsule of Fall styles for babies and children ages 3 months through 6 years, with plans to offer larger selections in coming seasons. Sizes and availability will be limited in the first collection, so shop it as soon as you can at www.byrneandbittle.com.

Founding Story:

Based in New York City, the brand’s founder, Kristen Callahan, recognized a need in the US for sophisticated and stylish children’s clothing. For Kristen, becoming a mother reinvigorated this playful, imaginative world; a world that you want your children to live in - like playing in a secret garden, setting up a tea party in a field, or running through pastures with horses. She drew inspiration from her childhood growing up in Tennessee, her travels to the European countryside, and her time spent in and around New York City to create a collection that represented this feeling she wanted to capture - something elevated, a bit nostalgic, yet whimsical. Utilizing her know-how from a career working for some of the top luxury fashion houses in the world (Celine, Alaïa), she curated a collection of elevated childrenswear that’s luxurious, yet comfortable and meant to be lived (and played) in.