Buckle Me Baby Coats: Solving Parenting Dilemmas with Comfort and Ease
Buckle Me Baby Coats, a mom-founded brand, began as the only baby coat designed to break the ‘no coats in the car seat’ rule, offering parents a safely buckled, convenient, and warm solution for their little ones. Launched in 2016, this rigorously crash-tested, expert-approved coat quickly gained a loyal following among parents who loved sharing this best-kept secret for stress-free car rides and adorable comfort. In 2020, Buckle Me Baby Coats shot to national recognition after winning on Shark Tank, solidifying its unique place in the market.
With a mission to empower parents with peace of mind for daily adventures, Buckle Me Baby Coats continues to address common parenting challenges with innovative clothing and accessories. Today, the brand offers an adorable range of car seat coats, sleep sacks, blankets, bamboo pajamas, and newly patented anti-blowout PJs.
Every product is thoughtfully designed with a child’s well-being at the forefront, while adding a touch of fun to everyday moments that are as adorable as they are memorable—perfect for those daily photoshoot moments. Guided by core values of safety, convenience, support, and human-centric customer service, Buckle Me Baby Coats remains committed to educating and equipping parents with smart solutions that make life easier.
Founding Story
FOUNDER’S STORY
Raising three kids in snowy New Hampshire, Dahlia Rizk faced a daily winter dilemma: bundling her kids in bulky coats to protect them from the cold, only to have to remove them in the car because safety experts warn against using coats in car seats. The constant back-and-forth—cold kids outside, unsafe kids inside—left her frustrated and determined to find a better way.
When a solution didn’t exist, Dahlia took matters into her own hands. She invented Buckle Me Baby Coats—a coat that safely buckles for car seats while keeping kids warm. But the journey wasn’t easy. Every major coat manufacturer turned her down, convinced her idea wouldn’t work. Refusing to give up, Dahlia launched the brand herself in 2016, driven by the belief that no parent should have to choose between safety, warmth, and convenience.
After Dahlia pitched Buckle Me Baby Coats onShark Tank and struck a deal, her dedication to helping solve for parents’ dilemmas didn’t stop there. She’s continued to innovate new clothing and accessories to make it easier for parents to keep their kids safe while embracing the chaos of life on the go.
As a Licensed Mental Health Counselor and Child Passenger Safety Technician, Dahlia is on a mission to support families in more ways than one. Through her private practice, she has spent over 16 years helping moms and families navigate PTSD, anxiety, and parenting challenges.
As car seat experts, we don’t recommend wearing a heavy winter coat in the car seat. So what makes this acceptable? This coat is specifically made and crash tested for use in a car seat. In bright, cheerful colors and solid materials, this coat has a thinner back than front and rolls open in a way that the car seat’s harness straps go right over the child. Once nice and snug int their car seat the coat rolls over to keep your child warm. Bonus: it’s washable!
Amie Durocher - Safe Ride 4 Kids
CPST
Buckle Me Baby Coats are a safe option that can stay on in the car. I have them for each of my kids
Michelle Pratt- @safeintheseat
CPST
I’ve been a certified Child Passenger Safety Technician (CPST) since late 2015, and Child Passenger Safety Technician-Instructor (CPST-I) since late 2017. I know first-hand what an ordeal finding a car seat safe coat can be for parents, and I often see children overdressed for their car seat when they arrive for a car seat check.
This coat is such a time saver. I can say that this coat has made our lives on-the-go a lot easier as the temperatures drop. Daycare drop-off and pick-up are so much easier with this handy coat in our parenting toolkit. For those of you who live in places where snow is a regular occurrence, this is an easy way to keep your little ones warm on the way to and from the car; without the worry of a coat being too puffy for the car seat
