In 2019, BRABAR introduced a groundbreaking initiative that would go on to reshape the U.S. bra industry: the "Shop by Band" campaign. This innovative approach sought to correct a longstanding issue in the industry—improper bra fit, which affects 8 out of 10 women. By shifting the focus from cup size to band size, BRABAR not only addressed this pervasive problem but also set the stage for a broader movement aimed at standardizing b…

New York, NY (May 21, 2024) – BRABAR, a brand reimagining bras and championing the confidence of teens and young women, is excited to announceBRABAR's 2024 Memorial Day Sale: Stock Up for Summer with 24% Off Sitewide.

From May 21st to May 27th, customers can enjoy a 24% discount sitewide while offering an incredible opportunity to stock up on our stylish and supportive wireless bras.

At BRABAR, a bralette and sports bra had a baby,…

To address the widespread issue of women wearing incorrectly sized bras, BRABAR proudly announces the launch of its Bra Size Calculator, a pivotal component of its comprehensive Fit Guide. This initiative underscores the BRABAR movement's commitment to empowering women with the tools and knowledge necessary to achieve their perfect bra fit from home.

A startling statistic highlights the problem: eight out of ten young women wear the…