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Overview

Date Established 07/2013
Founder Briana Ali
Headquarters None
Industries
E-commerce & Retail
Fashion
Retail
Website http://www.bittersweetjewelry.com
Social

About

Bittersweet is a poetic, emotion-driven jewelry brand founded by Briana Ali, created for the dreamers, the feelers, and the ones searching for light in the dark. Each piece is designed to feel like a wearable diary entry -- whimsical, nostalgic, and full of quiet magic. Inspired by the unspoken, the in-between, and the deeply personal, Bittersweet blends storytelling with intentional design to create jewelry that resonates beyond trends.

Founded by Briana at just nineteen, Bittersweet began as a vessel for self-expression and has since evolved into a slow fashion brand grounded in care and connection. All pieces are handcrafted in small batches, with an emphasis on low-waste production. As a women-led business, Bittersweet also seeks to support fellow creatives and small businesses through collaborations and community-led initiatives. At its core, Bittersweet invites wearers to celebrate vulnerability, hold space for emotion, and find beauty in the bittersweet moments of life.

Founding Story

Hi there! I’m Bri, the designer behind Bittersweet! Since I was a little kid with messy glue covered hands, I've been drawn to making art & crafting my heart away. I started designing jewelry in the summer of 2013 in my dorm room, with a pair of pliers, an entree of crystals to wire wrap, and a side of youtube jewelry making tutorials playing on my laptop. It makes my heart leap with joy to bring what floats in my imagination into reality. Each piece of jewelry that I design is woven with the stories of finding light in the darkness, seeing poetry in our everyday lives, and the mysterious magic of our universe. It's so satisfying to sketch out a design & see it come to life from melting metals or playing with crystals & charms to make something that looks like it's walking out of a fairytale. These jewelry pieces are born out of my own journey through life’s highs and lows, made for those who find beauty in the delicate balance between joy and sorrow. I’m so grateful to be able to share my whimsical celestial inspired jewelry with you & I hope they can sprinkle light into a dark world.

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