The Beginning of Between Spaces

I launched Between Spaces in the fall of 2023, inspired by a period of immense growth and transition in my life. Just before starting this journey, I had been let go from a senior marketing role at an advertising agency. While job layoffs have become increasingly common, that didn’t make the experience any less anxiety-inducing. Like many others in similar situations, I found myself scrambling to apply for any position that seemed like a fit.

At the same time, I was facing another significant shift—a divorce—which meant navigating how to support both my son and myself. Losing a job, regardless of the circumstances, makes you feel rejected. It shakes your identity. And when you add in the responsibility of a young child who looks up to you, the weight of it all feels immeasurable.

Finding Purpose Through Transition

During this period of uncertainty, I found myself asking: What do I truly want to create? What matters to me?

The answer didn’t come right away. But life has a way of forcing clarity upon you.

Shortly after my layoff, my father passed away unexpectedly, requiring me to travel back to Pakistan. Amidst the grief and change, the concept for Between Spaces emerged—a lifestyle brand that acknowledges the in-between moments of life. Those uncertain, messy, yet transformative spaces where we grow the most.

I had experienced loss in multiple ways—career, relationships, stability—and yet, through it all, I began to see a new beginning forming. Between Spaces is about embracing these transitions, rather than fearing them.

Redefining Growth and Identity

For a long time, I felt as though I had stereotyped labels stamped on my forehead. But I quickly realized that I wasn’t alone in this feeling.

We all carry these silent fears—the worry that society defines us by our setbacks rather than our resilience. But these labels do not define us. We are all evolving, growing, and transitioning. And that is something to be celebrated, not hidden.

Between Spaces is about owning your journey. It’s about reframing challenges as opportunities and wearing your story proudly—whether that’s through fashion, mindset, or the way you navigate life.

A Brand with a Mindset

There is a Buddhist saying: “Replace every negative thought with a positive one.”

That philosophy is at the core of Between Spaces. It’s more than just a clothing brand—it’s a movement that encourages people to embrace change, trust the process, and redefine what success looks like.

So, whether you're between careers, between relationships, or simply between who you were and who you’re becoming—this brand is for you.

Welcome to Between Spaces. Join Us.