Become Menopause Clothing Launches Four Cool New Anti-Flush™ StylesIn Honor of Menopause Awareness Month, Become Launches Proven Solutions for Hot Flashes and Night Sweats
Become ClothingAug 05, 2024
In celebration of World Menopause Awareness Day, Become, the pioneering menopause clothing brand, is thrilled to announce the launch of four new stylish designs, all featuring our groundbreaking Anti-Flush™ Technology. This innovative technology is specifically engineered to provide comfort and confidence to women experiencing menopause by managing hot flashes and night sweats effectively.
Revolutionary Anti-Flush™ Technology:
Become’s Anti-Flush™ Technology sets a new standard in menopause clothing with its intelligent approach to heat management to keep women feeling cool and confident day and night 24/7- at work, at play, to get a better night’s sleep. Become’s Anti-Flush™ Technology works in four important ways to transfer heat and promote cooling:
Cools The Skin: Our clothing is crafted from silky, breathable fabrics made with a flat thread and knitted on a cross-section, resulting in a larger surface area that efficiently transfers heat and promotes cooling.
Wicks Away Moisture: The unique coating within our fabric reacts to sudden surges in body temperature, working diligently to bring your temperature down by evaporating moisture away as your body heat rises.
Releases Heat/Restores Body Temperature: A secondary coating in the fabric absorbs and stores heat from the skin’s surface during hot flashes or night sweats. This stored heat is then released back to the body during the chill that follows, helping women maintain a stable body temperature.
Reduces Odor: Our cooling fabric features an anti-odor finish that acts as a barrier against bacteria on the skin, immobilizing odour and locking it in. This ensures that despite experiencing menopause sweats, both you and your clothing remain fresh all day and night.
New Styles for Ultimate Comfort and Confidence:
In advance of the (Peri) Menopause Awareness events in September and October, Become is excited to introduce four new styles to its Anti-Flush™ collection: a Nightie, Cami, and High waist Panty all with a touch of lace, as well as a V-Neck T. New colorways are dusty rose, chambray and black. These new additions continue Become’s commitment to help women manage menopause symptoms naturally and stylishly.
“We are dedicated to providing women with innovative FemTech solutions to manage their menopause symptoms and help women experiencing (peri) menopause feel comfortable in their own skin. Our new styles, combined with patented Anti-Flush™ Technology, offer game-changing comfort and confidence,” said Heidi Rauch, Head of Growth for Become.
About Become:
Become™ is an innovative apparel brand (founded in 2016), that utilizes the latest in fabric technology to create a range of clothing to help the millions of women who suffer from debilitating hot flushes and night sweats. Become is available in a range of daywear, nightwear and intimates and have been proven to significantly reduce the number and severity of hot flushes and night sweats caused by menopause, iIlness, surgery or prescribed drugs. We are committed to empowering women to manage their (peri) menopause symptoms naturally and have agency during what can be a highly challenging time. The range is available in an array of styles with regular and plus sizes running from XS- 4X
Become™ is powered by Femography and backed by the $2B apparel giant MAS Holdings, a recognized leader in the FemHealth and FemTech landscapes. MAS Holdings is an award-winning, ethical manufacturer renowned for its social and environmental programs.
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About Become Clothing
Become is an innovative clothing brand that utilises the latest in fabric technology to help the millions of women who suffer from debilitating hot flushes and night sweats. Backed by science and approved by women, our daywear, nightwear and intimates have been proven to significantly reduce the number and severity of hot flushes and night sweats caused by (peri) menopause. We are committed to empowering women to manage their symptoms naturally with a non-invasive, non-medical solution during what can be a highly challenging time.
Become’s range of intelligent clothing solutions includes nightwear, ready-to-wear and intimates all made from a seamless, breathable, cooling fabric that is silky to the touch. The complex yarns are coated with Become’s patented Anti-Flush™ Technology that’s been designed and tested to absorb heat from the surface of the skin during a hot flush, then help restore warmth to the body when the inevitable chills follow. This helps to maintain a more stable body temperature, with less fluctuation, throughout the day and night. The fabric wicks away moisture to cool the body, and the added anti-microbial finish also immobilizes odour to keep clothes fresh and to give women the confidence to keep their cool, even during a flush.
Become’s range also includes ultra-absorbent, leak-proof knickers, which can help with irregular bleeding and urinary incontinence – both symptoms experienced by women going through the menopause transition.
Become is thrilled to launch 4 new products in September in advance of Perimenopause Awareness Day (Sept 22nd) and World Menopause Day (October 18th).
Aug 05, 2024
