Become is an innovative clothing brand that utilises the latest in fabric technology to help the millions of women who suffer from debilitating hot flushes and night sweats. Backed by science and approved by women, our daywear, nightwear and intimates have been proven to significantly reduce the number and severity of hot flushes and night sweats caused by (peri) menopause. We are committed to empowering women to manage their symptoms naturally with a non-invasive, non-medical solution during what can be a highly challenging time.
Become’s range of intelligent clothing solutions includes nightwear, ready-to-wear and intimates all made from a seamless, breathable, cooling fabric that is silky to the touch. The complex yarns are coated with Become’s patented Anti-Flush™ Technology that’s been designed and tested to absorb heat from the surface of the skin during a hot flush, then help restore warmth to the body when the inevitable chills follow. This helps to maintain a more stable body temperature, with less fluctuation, throughout the day and night. The fabric wicks away moisture to cool the body, and the added anti-microbial finish also immobilizes odour to keep clothes fresh and to give women the confidence to keep their cool, even during a flush.
Become’s range also includes ultra-absorbent, leak-proof knickers, which can help with irregular bleeding and urinary incontinence – both symptoms experienced by women going through the menopause transition.
Become is thrilled to launch 4 new products in September in advance of Perimenopause Awareness Day (Sept 22nd) and World Menopause Day (October 18th).
Founding Story
Become™ was ideated in London, tested in Germany, and is powered by Femography – specializing in feminine health and hygiene, Femography continues to develop an industry-leading Femtech apparel designed to alleviate the multifaceted discomforts associated with menstruation, maternity and menopause. This pioneering initiative is bolstered by the backing of MAS Holdings, South Asia’s largest Apparel Tech Company—a $2 billion conglomerate present in 17 countries.
MAS is known for its strong commitment to social and environmental responsibility, not just creating an ethical and sustainable working environment for its 98,000 associates worldwide but also for innovative programs like Women Go Beyond and sustainability initiatives like their Plan For Change.
Heidi Rauch is a seasoned entrepreneur with 20 years experience building women’s lifestyle brands. She is passionate about designing and marketing wearable Femtech solutions that make women’s lives easier from menstruation through menopause. She founded and sold her own maternity apparel company and now leads growth for Become - an innovative menopause clothing brand that uses patented Anti-Flush™ Technology to provide immediate relief for hot flushes + night sweats caused by (peri) menopause.
An Absolute Life Saver! I was waking up soaked in sweat, having to sleep in damp bedcovers, then getting chilled before overheating once again.
Become’s nightdress absorbs and wicks away the sweat and removes the horrible clammy feeling.
Anne A
Customer
I was skeptical.
Hot flushes and night sweats left me feeling damp, clammy and unable to sleep. This clothing is incredible!
There is no sweat on my skin and somehow the top stays dry. No more chills after the sweat which means when I do wake I sleep more easily.
Kelly C.
Customer
These Clothes are Amazing! I don’t think I’d be able to get through my menopause without them. I’d certainly be a lot less comfortable. I wear the t-shirts and shorts at night to wick away the hot flashes so my sleep is much less disrupted, and during the day the tank tops keep me cool and comfortable. Highly recommend to anyone!
