Bad Birdie

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Overview

Founder	Jason Richardson
Industries	E-commerce & Retail Fashion Sports Lifestyle
Website	https://badbirdiegolf.com
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About

When Bad Birdie started, we gave golfers something they’d never had before. A bold print polo ready to disrupt an old game, invite people in, and create a new community of players.

Today, we’re proud of our impact on the sport and the new generation we see on the course. As we grow, we want to keep the energy of those early days and develop new disruptive apparel that moves golf forward into a more innovative and inclusive space.

We started bold, we’re staying bad, and we will continue to show golfers what the game can be.

Founding Story

Jason Richardson, the founder and CEO of Bad Birdie, started the golf apparel brand in 2017 as a side hustle out of his Los Angeles apartment. Richardson wanted to make golf apparel because he believed the sport should be fun, and he didn't like how serious and exclusive it could be. He had no background in apparel, so he taught himself how to make polo shirts by searching Google for "How to make golf polos" and visiting fabric stores and the garment district. He ran the business out of his apartment for the first nine months, packing boxes and answering customer service emails using his roommates' names to make it seem like the company was larger than it was. Richardson's goal for Bad Birdie is to target a new generation of golfers who want to have fun while still playing well.