Asher House Wellness — Press Hook

About the Brand

About

Asher House Wellness was founded by lifelong animal rescuer and wellness advocate Lee Asher, whose mission to inspire people to live better through compassion and connection has reached millions around the world. What began as a movement to rescue and rehabilitate animals has evolved into a broader vision of wellness—one that unites pets and their people through daily rituals of care. Lee’s journey, documented through his heartfelt storytelling and life on The Asher House, has built a community of over 12 million followers who witness, every day, the visible bond between health, love, and purpose.Grounded in the belief that wellness within creates greatness without, Asher House Wellness is dedicated to helping people and pets thrive together. The brand’s mission is to make wellness a shared experience—simple, consistent, and rooted in genuine love and care. Today, its products are used and trusted by tens of thousands of families, embodying the same values of transparency, kindness, and transformation that have guided Lee’s life and work. Asher House Wellness continues to expand its reach through innovative wellness initiatives, storytelling, and partnerships that amplify its purpose: to make the world a healthier, happier place—one shared moment of care at a time.

Founding Story

Asher House Wellness was born from a deeply personal experience in the life of lifelong rescuer and wellness advocate Lee Asher. When his beloved dog Lillie began suffering from severe seizures, Lee turned to CBD as a last resort—and was amazed to find that it stopped them. That moment sparked a journey of discovery and purpose. He began asking bigger questions about pet wellness: Why are so many pet products filled with fillers and additives? Why isn’t wellness for pets held to the same standard as for humans? Determined to find answers, Lee set out to create a trusted line of wellness essentials built on purity, transparency, and care.

Today, Asher House Wellness stands as a reflection of that mission—a brand designed to bring consistency and intention to both pet and human wellness. Every product is part of Lee and his dogs' own daily routine, shared authentically with over 12 million followers across his social channels, where customers see his dogs—and Lee himself—using the products they love. Guided by the belief that wellness within creates greatness without, Asher House Wellness continues to grow as a movement that unites pets and their people through trust, compassion, and the daily rituals of care that change lives.

Signature Products

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5-in-1 Pet Wash | Clean + Shine

Personal Hygiene

$9.99

500mg CBD Balm | Relief + Restore - for Pets

Pain Relief

$39.99

750mg CBD Oil | Calm + Comfort - for Pets

Pain Relief

$59.99

Activ-Multi-V | Energy + Defense

Supplements

$69.99

Allergy Chews | Soothe + Shield

Supplements

$29.99

Beef Heart Treats | Strength + Health

Supplements

$14.99

Beef Liver Treats | Protein + Power

Supplements

$14.99

Beef Tendon Chews | Dental + Joint

Supplements

$19.99

Beef Trachea Chews | Dental + Joint

Supplements

$16.99

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Team & Experts

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Lee Asher — Founder and CEO - Lillie&LeeLee Asher is the founder of Lillie&Lee, an internationally recognized animal rescue advocate, motivational speaker, and star of Animal Planet’s My Pack Life. With over 14 million followers across Instagram, YouTube, Facebook, and TikTok, Lee has built one of the world’s most engaged online communities devoted to animal rescue, compassion, and wellness. His heartfelt videos documenting life with his pack of rescue dogs have inspired millions to adopt, foster, and care for animals in need—reminding audiences everywhere that kindness is a form of strength.In 2017, Lee left his corporate job to follow a calling that spoke to his soul: rescuing animals and helping people. He set out across the country in an RV with his dogs, hosting adoption events in all 49 continental states and partnering with shelters nationwide. Along the way, Lee’s commitment to animal welfare expanded into a broader mission—promoting holistic wellness for both pets and people. That journey began when his beloved rescue dog Lillie began suffering from severe seizures. When CBD oil miraculously stopped them, Lee discovered the power of natural, consistent wellness. He founded Asher House Wellness which has rebranded to Lillie&Lee to share that discovery with the world—creating a brand built on trust, transparency, and transformation. Today, Lee continues to inspire through his daily content, public speaking, and ongoing rescue work, proving that wellness—like love—is most powerful when shared.

Location · Salem, Oregon
D.J. Gugenheim — President and Partner, Lillie&LeeD.J. Gugenheim is a Golden Globe–winning, BAFTA- and Academy Award–nominated film producer and President and Partner at Lillie&Lee, where he brings two decades of storytelling, brand strategy, and leadership experience to the company’s growth and vision. As Lee Asher’s brother and longtime collaborator, D.J. helps guide the mission and operations of Asher House Wellness, translating the brand’s values of compassion, consistency, and holistic care into powerful narratives and scalable business systems that reach millions.Before joining Asher House Wellness, D.J. built an acclaimed career in the entertainment industry, producing films that premiered at Sundance, Cannes, Venice, and Toronto, and distributed by A24, Focus, Neon, Lionsgate, MGM, and Sony. His credits include The Brutalist, Vox Lux, High Life, and Anything’s Possible. With over $100 million raised in film financing and a background spanning creative development, production, and global distribution, D.J. brings a unique blend of creative and operational insight to the brand. Passionate about mentorship and purpose-driven business, he now channels his storytelling expertise into building Asher House Wellness into a movement—one that unites wellness, empathy, and community for pets and their people around the world.

Location · Oakland, CA

Press Coverage

YAHOO FINANCE

Apr 30, 2026

LILLIE&LEE LAUNCHES AMERICA'S FIRST COMPLETE PET AND HUMAN WELLNESS PLATFORM

5-in-1 Pet Wash | Clean + Shine

500mg CBD Balm | Relief + Restore - for Pets

750mg CBD Oil | Calm + Comfort - for Pets

Activ-Multi-V | Energy + Defense

Allergy Chews | Soothe + Shield

Beef Heart Treats | Strength + Health

Beef Liver Treats | Protein + Power

Beef Tendon Chews | Dental + Joint

Beef Trachea Chews | Dental + Joint

Brand Logos

Cover Imagery