ARU

Overview

Founder	Ashtel Studios
Headquarters	Ontario
Industries	Beauty Health & Wellness Healthcare
Website	https://getaru.com/
Social

About

ARU (awe-roo) is an advanced sonic toothbrush designed to protect enamel and gums from damage or irritation without sacrificing a professional-grade clean. ARU's patented bristle technology delivers 15x better plaque removal than manual toothbrushes. Unlike other sonic toothbrushes, ARU is also designed to be gentle on sensitive teeth and gums, making it suitable for a wide range of users.

Founding Story

Here at ARU, we were tired of navigating the smoke and mirrors of the oral care industry. From whitening and plaque defense to sensitivity and efficiency— shouldn't you be able to achieve all those things without sacrificing one or the other? And more importantly, why are companies selling products that aren't actually good for your teeth?

ARU's mission is to educate you on the why of oral care, so you care about the how. We're ready to say goodbye to scare tactics and hello to a better, more mindful way of practicing the way you clean your teeth with no-frill, clinically backed products.