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ARM & HAMMER Toothpaste

Gentle on Enamel Tough on Plaque


Versatile and affordable. Gentle yet powerful. For generations of families, ARM & HAMMER™ Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries.

Year after year, ARM & HAMMER™ Baking Soda has earned its place as America's #1 Trusted Baking Soda brand by helping families master nearly every household task, from cooking and cleaning to pet care and personal care.

This trust is built upon our commitment to purity and quality, and is appreciated by consumers today who value alternatives to products with harsh chemicals or those which may harm the environment. That's why ARM & HAMMER™ Baking Soda is a natural, effective, environmentally-friendly and economical choice for taking care of every room in the house.

It's also a natural choice for taking care of every member of your family. Our laundry, cat litter, toothpastes and personal care products are made with ARM & HAMMER™ Baking Soda, delivering the quality you can count on, from the brand you trust.

Founding Story

It was the start of something bigger than either of them knew, but in 1846 brothers-in-law Dr. Austin Church and John Dwight began preparing bicarbonate of soda for commercial distribution. They proudly packaged this simple, yet versatile product by hand into paper bags in their first factory : Mr. Dwight's kitchen.

Finally, Austin Church retires and Church & Co. is formed by his two sons. The ARM & HAMMER™ logo is brought over from son James' business, Vulcan Spice Mills. It symbolizes the myth of Vulcan, the Roman god of fire, who would strike his mighty hammer on his anvil. Over time, this strong and powerful icon becomes recognized as a symbol of quality all across the world.

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